the style-savvy online magazine for global k-pop fans and fashionistas

Photo Credits: HYBE Geffen Records There’s a peculiar alchemy that happens when pop ascends into fashion. In 2025, KATSEYE—the six-member global girl group born from the collaboration between HYBE and Geffen Records—moved beyond simply singing about empowerment. They embodied it, in denim. This fall, their campaign with Gap should have cemented the group’s position as the new face of effortless global cool. Instead,