W Korea and Chanel Beauty Unveil Hearts2Hearts Digital Covers: Exclusive Preview and Behind-the-Scenes Insights

Photo Credits: W Korea, Chanel Beauty. SM Entertainment

W Korea and Chanel Beauty have joined creative forces for the June 2025 issue, unveiling a captivating digital cover series titled “Hearts2Hearts.” The preview, released earlier this week, has already sparked excitement across fashion and beauty circles, promising a vibrant celebration of artistry and self-expression. The collaboration showcases a blend of Chanel Beauty’s timeless elegance with W Korea’s cutting-edge editorial vision, resulting in a visual narrative that resonates with both classic and contemporary aesthetics.

The “Hearts2Hearts” digital covers feature a diverse cast of models and personalities, each styled in signature Chanel looks, accentuated by the brand’s latest beauty innovations. The photography, helmed by acclaimed lensman Kim Hee June, brings a fresh perspective to the partnership. Known for his evocative imagery and ability to capture intimate moments, Kim Hee June’s work in this series highlights the individuality and confidence of each subject, making every cover both personal and universally appealing.

Behind the scenes, the creative team assembled for this project reads like a who’s who of the industry. Styling was orchestrated by Lee Jae Eun, whose keen eye for detail ensured every look was both fashion-forward and true to Chanel’s heritage. Makeup artist Park Min Seo and hair stylist Choi Eun Kyung worked in tandem to craft looks that balance boldness with sophistication, perfectly complementing the overall theme of heartfelt connection and beauty.

As anticipation builds for the full release of the June issue, insiders hint at exclusive interviews and video content that will further explore the stories behind the “Hearts2Hearts” concept. There is also talk of a special pop-up event in Seoul, where fans will be able to experience the covers and Chanel Beauty products firsthand—a testament to the growing influence of digital editorials in shaping real-world experiences.

Hearts2Hearts is more than just a visual feast; it’s a statement about the power of collaboration and the enduring allure of beauty in all its forms. With the promise of more behind-the-scenes content and interactive experiences on the horizon, this W Korea x Chanel Beauty partnership is set to be one of the most talked-about fashion moments of the season.