Photo Credits: Shiseido. MODHAUS. Sony Music Japan 

tripleS is making waves in the K-pop world once again, celebrating the release of their highly anticipated second full album, “ASSEMBLE25,” while also stepping into the global beauty spotlight as the new face of Shiseido Professional’s ULTIST collection. The group’s latest concept photos for Unit B, dubbed the “We So Alive Ver.,” have fueled excitement across their fanbase, showcasing a vibrant and confident image that perfectly matches the album’s energetic sound and message.

“ASSEMBLE25” officially dropped on May 12, 2025, with the lead single “깨어 (Are You Alive)” setting the tone for an album packed with dynamic tracks and bold concepts.  Fans have been buzzing about the album’s cohesive, upbeat energy, with early reactions praising standout songs like “Diablo,” “Persona,” and “Too Hot.” The album’s highlight medley has been described as “all hits, zero misses,” reinforcing tripleS’s reputation for delivering fresh, innovative music with every comeback. The group’s unique approach to sub-units and concept variations, as seen in the “We So Alive Ver.” photos, continues to set them apart in the crowded K-pop landscape.

Adding to their momentum, tripleS has been appointed as the global brand ambassador for Shiseido Professional’s ULTIST collection, a premium hair color line designed for vibrant, long-lasting results on Asian hair. The partnership aligns seamlessly with tripleS’s image of youthful confidence and trendsetting style. ULTIST’s advanced technology promises deep, uniform color and lasting shine, making it a go-to choice for those who love to experiment with their look while keeping their hair healthy and radiant.  As ambassadors, tripleS will represent the collection’s vision of beauty without compromise, inspiring fans worldwide to embrace their individuality.

With the simultaneous launch of “ASSEMBLE25” and their new role with Shiseido Professional, tripleS is cementing their status as both musical innovators and global fashion icons. Their latest achievements mark a new chapter in their career, promising even more creative projects and influential partnerships on the horizon.

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