[MUSIC VIDEO] X:IN’s “Attention Seeker” MV Shines: Meet the Multinational K-pop Group and Their Rising Members

Photo Credits: BeBy Entertainment

X:IN, the multinational girl group making waves in the K-pop scene, has returned with their electrifying new music video “Attention Seeker.” Released on May 17, 2025, the MV is a cinematic showcase of the group’s versatility, filmed entirely in California and packed with powerful choreography, striking visuals, and a message of bold self-expression. The song’s energetic beats and confident lyrics-“You don’t have to love me, I’m the big girl… Get out, get out, get out”-underscore X:IN’s signature themes of self-empowerment and individuality.

Formed in 2023 and now managed by BeBy Entertainment, X:IN consists of five members: E.sha, Nizz, Nova, Hannah, and Aria. The group’s name, where “X” represents an unknown variable, reflects their mission to explore limitless possibilities in music and performance. With a blend of K-pop, EDM, hip-hop, and pop influences, X:IN’s sound is both dynamic and genre-defying, drawing inspiration from legendary acts like 2NE1 and BLACKPINK.

Since their debut with “Keeping the Fire,” X:IN has navigated lineup changes and international collaborations, including a groundbreaking single with Russian artist TSOY and performances across Asia and Europe. Their lyrics often champion confidence, resilience, and embracing one’s uniqueness, resonating with a global audience.

The group’s multinational lineup is a testament to K-pop’s growing diversity. E.sha, the leader, brings experience from Australia and South Korea; Nova hails from Russia; Aria is from India; while Nizz and Hannah are both from South Korea. This diverse background fuels X:IN’s global appeal and artistic range.

Below is a profile table of the current X:IN members:

Stage Name	Full Name	Date of Birth	Nationality	Position
E.sha	Kwon Ye-na	1998-12-29	Australia/Korea	Leader, Vocalist
Nizz	Hwang Su-jeong	2001-06-07	South Korea	Vocalist
Nova	Maria Pavlovna Emelyanova	2002-10-10	Russia	Rapper, Dancer
Hannah	Kang Min-kyung	2003-01-04	South Korea	Vocalist
Aria	Baby Gauthami	2003-03-12	India	Vocalist

With “Attention Seeker,” X:IN continues to carve out a unique space in the K-pop landscape, captivating fans worldwide with their bold artistry, multicultural identity, and unwavering message of self-confidence1. As the group moves forward under new management, their future looks brighter than ever, and “Attention Seeker” is a testament to their evolving sound and global vision.