The vibrant video showcases the group partying at a cabana, perfectly capturing the essence of a carefree summer celebration.
Starship Entertainment, IVE’s management company, had previously teased fans with a glimpse of the music video, building excitement for the release. The teaser portrayed the members as “refreshing summer goddesses,” setting high expectations for the full video.
The “SUMMER FESTA” concept appears to be a departure from IVE’s recent releases, offering a more lighthearted and seasonal approach. This shift in tone demonstrates the group’s versatility and ability to adapt to different concepts and styles.
Interestingly, the music video seems to feature product placement, with the members seen enjoying Pepsi, adding a commercial element to the summer-themed visuals. This collaboration between IVE and the popular beverage brand aligns with the refreshing and cool image the video aims to portray.
The release of “SUMMER FESTA” follows IVE’s successful comeback with “Accendio” just a month ago, which garnered millions of views on YouTube. This quick turnaround showcases the group’s productivity and their commitment to providing fresh content for their fans.
As IVE continues to solidify their position in the competitive K-pop industry, “SUMMER FESTA” serves as another milestone in their career, offering fans a perfect soundtrack and visual treat for the summer season.
