Photo Credits: THEBLACKLABEL Vogue Korea Spotify

MEOVV, the rising K-pop girl group under THEBLACKLABEL, is making waves this May with their special Vogue Korea x Spotify 2025 digital edition covers and a pictorial preview that’s set to capture global attention. The group, known for their chic “cattitude” and vibrant energy, is featured in a fresh new light for this collaboration, hinting at their evolving style and growing influence in the industry.

Since debuting in September 2024, MEOVV—comprised of Sooin, Gawon, Anna, Narin, and Ella—has steadily built a reputation for both musical versatility and striking visuals. Their latest EP, “My Eyes Open VVide,” marks a turning point, showcasing a broader spectrum of their personalities and musical colors. The lead single, “Drop Top,” is a pop-rock anthem that celebrates youth and freedom, while tracks like “Hands Up” and “Lit Right Now” highlight the group’s resilience and feel-good charm.

Despite some concerns from fans and industry watchers about the group’s limited broadcast appearances and “treasure box” strategy—where artists are kept out of the spotlight to build anticipation—MEOVV has maintained a steady buzz with high-profile magazine features, acclaimed music releases, and growing international recognition. Their recent pictorial with Vogue Korea and Spotify is expected to further cement their status as next-generation icons.

With in-person fan signings planned in Korea and overseas, and a string of critically praised singles behind them, MEOVV is poised for a breakout year. As the group continues to reveal more of their unique style and passion, fans and new listeners alike are eager to see what’s next for this dynamic quintet.

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