BLACKPINK has made history once again as their iconic music video for “Kill This Love” surpassed 2 billion views on YouTube, a milestone achieved on August 31, 2024, at 7:44 AM KST. This achievement not only reinforces BLACKPINK’s status as a global K-pop powerhouse but also marks them as the first K-pop artist to have multiple music videos reach this impressive view count.

“Kill This Love,” released on April 5, 2019, is now the second K-pop group music video to hit the 2 billion mark, following BLACKPINK’s own “DDU-DU DDU-DU,” which was the first to achieve this feat. Overall, it is the third K-pop music video to surpass 2 billion views, with PSY’s “Gangnam Style” being the first ever to do so. The video reached this milestone in just over 5 years, showcasing the group’s enduring popularity and the strong connection they maintain with their fans worldwide.

BLACKPINK – ‘Kill This Love’ M/V

BLACKPINK, consisting of members Jisoo, Jennie, Rosé, and Lisa, has consistently broken records since their debut. They have become a defining force in the Hallyu Wave, recognized not only for their music but also for their influence in fashion and culture. Their accolades include being the first K-pop girl group to perform at Coachella and receiving numerous awards from major music platforms globally.

Fans are celebrating this remarkable achievement, reflecting on the impact of “Kill This Love,” which features a powerful message and captivating visuals. As BLACKPINK continues to set new records, anticipation builds for their future projects and potential new music. Congratulations to BLACKPINK on this significant milestone!

BLACKPINK is managed by YG Entertainment, one of South Korea’s leading entertainment companies known for producing some of the most successful K-pop acts. Established in 1996, YG Entertainment has played a pivotal role in shaping the K-pop industry, with a roster that includes iconic groups like BIGBANG and BLACKPINK. The label’s innovative approach to music production and artist management has contributed significantly to BLACKPINK’s global success, allowing them to reach audiences far beyond South Korea. With YG’s support, BLACKPINK continues to push boundaries and redefine the K-pop genre, solidifying their place as one of the most influential girl groups in the world.

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