Photo Credits: Wake One Entertainment. Lapone Entertainment
As one of K-pop’s fastest-rising fourth-generation groups, ZEROBASEONE (ZB1) is stepping into a new chapter with the official announcement of their highly anticipated 2025 world tour HERE&NOW. The excitement reached new heights when the group revealed the main poster for the tour’s grand opening in Seoul, giving fans a first glimpse at the journey that will soon connect them with audiences worldwide.
The poster radiates the group’s signature energy, showcasing all nine members—Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin—in a sleek yet vibrant concept that perfectly signals the bold spirit of their upcoming performances. Positioned as a tour that underscores immediacy, connection, and global unity, HERE&NOW reflects ZEROBASEONE’s ongoing mission to create unforgettable experiences in real-time for their fanbase, known as ZE_ROSE.
Debuting in 2023 through Mnet’s survival program Boys Planet, ZEROBASEONE quickly distinguished themselves with their strong stage presence, charismatic artistry, and diverse musical styles. Their formation marked one of the most successful launches of a K-pop group in recent years, and they have since developed a reputation as performers capable of blending youthful charm with commanding professionalism. Each member brings a distinctive element to the stage: Sung Hanbin’s natural leadership, Zhang Hao’s refined musicality, Jiwoong’s mature charisma, Matthew’s warmth, Taerae’s smooth vocals, Ricky’s striking visuals, Gyuvin’s dynamic energy, Gunwook’s powerful presence, and Yujin’s youthful versatility. Together, their synergy has become the foundation of ZB1’s explosive career trajectory.
Kicking off the tour in Seoul is particularly significant for both the group and their fans, as it not only honors their roots but also sets the tone for the world stages ahead. The concert is expected to feature a carefully curated setlist spanning their biggest hits and unreleased surprises, along with never-before-seen performances designed to highlight the depth of each member’s artistry. For a group that has consistently impressed with their meticulously produced music videos and high-caliber live stages, expectations are incredibly high.
Beyond the music, ZEROBASEONE’s connection with their fans has been central to their identity. The choice of HERE&NOW as the tour theme encapsulates their desire to create fleeting yet eternal moments of togetherness—a core promise that has followed them since debut. The Seoul performances will serve as both a celebration of their journey so far and a heartfelt beginning to their global chapter, allowing ZE_ROSE around the world to share in the experience firsthand.
As anticipation builds, the group’s announcement signifies more than just another tour—it represents a statement of growth, ambition, and the kind of timeless bond that defines great artist-fan relationships in K-pop. From their humble beginnings on a survival show to selling out arenas across continents, ZEROBASEONE is proving that their place in the industry is not just momentary but built on lasting impact.
The stage is set in Seoul, the energy is rising, and the countdown to HERE&NOW has officially begun. With the unveiling of the main poster, ZEROBASEONE has opened the doors to what may very well be one of the most talked-about tours of 2025, offering fans across the world the promise of experiencing the group’s artistry—right here, right now.






- ZEROBASEONE Announces 2025 ‘HERE&NOW’ World Tour Kickoff in Seoul with Unveiled Main Poster
- TREASURE Unveils ‘LOVE PULSE’ ROCKCHIC Visuals, Showcasing Bold Individual Charms
- Editorial Feature: HYOLYN Radiates in Singles Korea (September 2025 Issue Preview)
- JISOO for Marie Claire Korea September 2025: An Icon Reimagined by Dior Beauty – Editorial Analysis
- IVE Wonyoung – ELLE Korea x Kérastase (September 2025 Issue Pictorial Preview)
