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TOMORROW X TOGETHER’s Yeonjun has finally unleashed his highly anticipated solo mixtape “GGUM,” marking a significant milestone in his career. The track, which translates to “gum” in Korean, dropped on September 19, 2024, at 6 PM KST, accompanied by a visually striking music video that showcases Yeonjun’s rebellious side and impressive dance skills.

A Bold Musical Statement

“GGUM” is an electronic hip-hop track that perfectly encapsulates Yeonjun’s artistic vision. The song features a catchy, repetitive chorus centered around the quirky phrase “chewing gum,” complemented by modulated vocals that add a fresh and unique flavor to the mix. Yeonjun’s involvement in every aspect of the song’s creation, from concept to lyrics and production, shines through in its authenticity.

Choreography That Sticks

The performance aspect of “GGUM” is equally captivating. Yeonjun’s choreography seamlessly blends groovy, laid-back moves with powerful bursts of energy, highlighting his versatility as a dancer. The signature “gum-chewing” dance move has already become a talking point, proving to be a delightful challenge even for seasoned dancers.

Pre-Release Buzz

Prior to the official release, Yeonjun kicked off a high-level dance challenge on September 13th across Instagram Reels, TikTok, and YouTube Shorts. The challenge video amassed an impressive 17.14 million combined views in just four days, showcasing the immense anticipation surrounding Yeonjun’s solo debut.

Promotional Activities

Fans can look forward to seeing Yeonjun perform “GGUM” on various music shows. His promotional schedule includes appearances on KBS2’s “Music Bank,” MBC’s “Show! Music Core,” SBS’s “Inkigayo,” and Mnet’s “M Countdown”.

A Personal Journey

In an interview with his label, BigHit Music, Yeonjun expressed his excitement and nervousness about the release. He stated, “This has been a moment I’ve dreamed about for a long time, so I’m both excited and overwhelmed.” Yeonjun also shared his hope that listeners will find the song and performance “unforgettable and addictive”.

MOA’s Reaction

The release of “GGUM” has sent waves of excitement through TXT’s fandom, MOA. Fans have been eagerly awaiting this solo project since Yeonjun first mentioned his desire to release a mixtape. The idol’s dedication to showcasing a new side of himself while staying true to his artistic vision has resonated strongly with supporters worldwide.

As Yeonjun steps into the spotlight with “GGUM,” he not only cements his position as a versatile artist but also opens a new chapter in his career. This release promises to be a thrilling addition to the K-pop landscape, offering fans a deeper look into Yeonjun’s musical identity and setting the stage for future solo endeavors.

연준 (YEONJUN) ‘GGUM’ Official MV
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