K-pop sensation Rosé of BLACKPINK has made her debut as Puma’s global brand ambassador in a stunning new campaign featuring the iconic Palermo sneakers. The highly anticipated collaboration, first announced in June, has finally come to life with images shot in the vibrant streets of Seoul.

In the campaign, Rosé showcases her unique fashion sense while sporting the Puma Palermo in two classic colorways: cobalt blue and black. The Palermo, a sneaker originally created in the 1980s as part of a series paying homage to European cities, has been relaunched in 2023 and is now getting a fresh boost from the K-pop star’s influence.

Puma’s decision to partner with Rosé is part of their “Rewrite the Classics” program, which aims to bring timeless footwear designs to a new generation. The German sportswear giant believes Rosé’s remarkable influence on music, fashion, and culture globally makes her the perfect fit for this initiative.

Maria Valdes, Puma’s chief product officer, expressed excitement about the partnership, stating that Rosé will play a diverse role in redefining the brand’s classic space. Fans can look forward to seeing the BLACKPINK member front additional classic franchises in Puma’s Sportstyle category throughout the year.

The collaboration goes beyond just modeling sneakers. Rosé is expected to infuse her vision, voice, and unique style into Puma’s global campaigns and storytelling. This partnership is set to blend cutting-edge style, music, and sportswear, potentially redefining modern fashion standards for young K-pop fans around the world.

For those eager to get their hands on the Puma Palermo sneakers worn by Rosé, they are now available online and at Puma flagship stores. Additional colorways are expected to launch soon, giving fans more options to emulate their favorite K-pop star’s style.

This collaboration marks another significant milestone in Rosé’s fashion career. The New Zealand-born singer, whose real name is Roseanne Chae-young Park, has previously been involved with luxury brands such as Rimowa and Tiffany & Co. Her appointment as Puma’s global ambassador further cements her status as a fashion icon in the K-pop industry.

As Puma continues to blend sport influences with street culture and high fashion, this partnership with Rosé promises to bring exciting new developments in the coming months. Young K-pop fans can look forward to more creative reveals and potentially even exclusive merchandise from this dynamic collaboration between one of the world’s leading sports brands and a global K-pop superstar.

ROSÉ – ‘라이벌 없음(NO RIVAL)’ MV | ROSÉ OFFICIAL | 장미
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