K-Pop sensation NewJeans has kicked off the new year with a stunning collaboration, joining forces with renowned South Korean jewelry brand STONEHENgE for their 2025 Winter Campaign.

This marks the group’s continued partnership with the brand, following their previous successful autumn campaign in 2024.

The pictorial continues STONEHENgE’s long-standing tradition of working with K-Pop groups, a strategic move aimed at attracting the lucrative MZ generation of consumers.

NewJeans, who were first announced as brand ambassadors in April 2023, have now become a key part of the brand’s promotional strategy, following in the footsteps of other notable K-Pop acts like BTS, BLACKPINK, and EXO.

Fans can look forward to seeing all five members – Minji, Haerin, Hanni, Hyein, and Danielle – showcasing the brand’s latest winter collection.

The campaign promises to highlight the individual characteristics of each member while displaying STONEHENgE’s distinctive and artistic jewelry creations.

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