In a buzzworthy collaboration that has sent waves through the K-pop and fashion worlds, the popular South Korean girl group NewJeans has been at the forefront of the 25SS Seoul Fashion Week campaign. This exciting venture, which kicked off recently, showcases the group’s versatility and influence beyond the music scene.

The Campaign Unveiled

On November 26, 2024, fans of NewJeans were treated to a behind-the-scenes look at the “Light Jeans” 25SS Seoul Fashion Week campaign. The campaign, which is part of the broader 2025 Spring/Summer Seoul Fashion Week, features the group as the main ambassadors. Through various social media platforms, including YouTube, Twitter, and Weverse, fans got an exclusive glimpse into the making of this fashion extravaganza

.The campaign highlights NewJeans’ members – Minji, Hanni, Danielle, Haerin, and Hyein – as they embody the essence of modern fashion. The “Light Jeans” theme is a perfect blend of casual elegance and trendy style, reflecting the group’s youthful and vibrant image.

Behind-the-Scenes Insights

The behind-the-scenes content provides a fascinating look at the preparation and execution of the campaign. From rehearsals and photo shoots to interviews and candid moments, fans can see the hard work and dedication that goes into creating such a high-profile fashion campaign. The videos and photos shared on social media platforms give a detailed insight into the creative process, showcasing the group’s chemistry and professionalism.

Fashion and Music Synergy

NewJeans, known for their catchy tunes and stylish music videos, has always been a group that seamlessly blends music and fashion. Their involvement in the 25SS Seoul Fashion Week campaign is a natural extension of their brand. The group’s global appeal and influence make them ideal ambassadors for showcasing Korean fashion on an international stage.

Global Ambassador Role

As global ambassadors for the 2025 S/S Seoul Fashion Week, NewJeans is not only representing their own style but also promoting Korean fashion globally. This role underscores their growing impact on the international fashion scene and solidifies their position as cultural icons beyond K-pop.

Fan Reaction

The reaction from fans has been overwhelmingly positive, with many expressing their excitement and admiration for the group’s fashion sense. On platforms like Reddit, fans are discussing the campaign in detail, praising the group’s looks and the overall aesthetic of the campaign. The subreddit dedicated to NewJeans has seen a surge in activity, with fans sharing their thoughts and favorite moments from the behind-the-scenes content.

What specific fashion pieces did NewJeans model in the campaign?

In the recent fashion campaigns involving NewJeans, the group has modeled a variety of stylish and contemporary pieces. Here are some specific details from their notable campaigns:

Calvin Klein Fall 2024 Campaign

In the Calvin Klein Fall 2024 campaign, NewJeans members showcased several key fashion pieces:

  • Denim: The campaign highlighted Calvin Klein’s new denim collection, featuring barrel, wide, and straight-leg fits, particularly the loose and baggy styles that are popular for their ’90s energy. Members like Hanni and Hyein expressed their fondness for the Ultra High-Rise Wide-Leg Fit and wide-fit denim, respectively.
  • Monogram Tees: The campaign included Calvin Klein’s iconic monogram tees in cropped and boxy fits, which were paired with the new denim offerings.
  • Outerwear: The looks were completed with modern outerwear such as puffer jackets, bombers, classic denim truckers, and blazers, adding a contemporary and fun touch to the overall style.

[Light Jeans] 25SS Seoul Fashion Week Campaign

While specific details about the individual pieces in the [Light Jeans] 25SS Seoul Fashion Week campaign are not extensively provided in the sources, it is clear that the campaign focuses on showcasing NewJeans in a fashion context that aligns with their style and influence:

  • Light Jeans Theme: The campaign is centered around a “Light Jeans” theme, which suggests a focus on casual, elegant, and trendy jeans styles. Given NewJeans’ history of influencing fashion trends, especially in the realm of denim and casual wear, it is likely that the campaign features a range of stylish and versatile jeans along with complementary tops and accessories.

Overall, NewJeans has consistently been associated with modern, comfortable, and stylish fashion pieces that reflect their unique blend of ’90s and Y2K-inspired aesthetics.

How did NewJeans’ personal styles influence the campaign’s aesthetic?

NewJeans’ personal styles played a significant role in shaping the aesthetic of the Calvin Klein Fall 2024 campaign, as well as their other fashion endeavors. Here are some key ways their individual styles influenced the campaign:

Emphasis on Comfort and Versatility

Each member of NewJeans has a distinct preference for jeans that reflects their personal style and comfort. For instance:

  • Minji prefers loose-fit jeans, highlighting their versatility and the different looks that can be achieved with various tops.
  • Hanni loves the Ultra High-Rise Wide-Leg Fit baggy jeans, which she finds comfortable and stylish1.
  • Hyein opts for wide-fit denim, emphasizing her preference for comfort.

These preferences are showcased in the campaign, where the members are seen wearing different fits of jeans that align with their individual styles.

’90s and Y2K Aesthetic

NewJeans is known for their ’90s and Y2K-inflected style, which has been a defining aspect of their visual image. The campaign leverages this aesthetic by featuring:

  • Baggy jeans and cutesy schoolgirl outfits, which are reminiscent of the ’90s and early 2000s.
  • Monogram tees and outerwear such as puffer jackets, bombers, and classic denim truckers, all of which are styled in a way that captures the carefree, nostalgic vibe of the Y2K era.

Personal Expression and Confidence

The campaign highlights each member’s unique personality and style, allowing their natural charisma and confidence to shine through. For example:

  • The campaign video features the members moving playfully to music, showcasing their innate confidence and distinct personalities.
  • The styling is designed to bring out their individuality, with outfits that reflect their personal tastes and preferences, such as Danielle’s outfit with a blue monogram logo CK shirt, baggy ’90s Straight jeans, and a maroon baseball cap.

Alignment with Brand Values

NewJeans’ style aligns well with Calvin Klein’s brand values of confidence, comfort, and self-expression. The campaign emphasizes these values by featuring the group in outfits that are both stylish and comfortable, reflecting the brand’s commitment to elevated, everyday essentials.

Looking forward…

The “Light Jeans” 25SS Seoul Fashion Week campaign featuring NewJeans is a significant event that highlights the intersection of K-pop and high fashion. With their unique style, energetic performances, and global appeal, NewJeans continues to inspire young fans around the world. As the fashion world looks forward to the 2025 Spring/Summer season, NewJeans is undoubtedly one of the most exciting and influential groups to watch.For young K-pop fans, this campaign is more than just a fashion event; it’s a celebration of creativity, style, and the boundless energy of NewJeans.

As the group continues to break barriers and push boundaries, their involvement in the 25SS Seoul Fashion Week campaign is a testament to their enduring influence and appeal.

#뉴진스 #NewJeans #다니엘 #Danielle

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— newjeans loops 🐇 (@newjeansloop.bsky.social) 23 November 2024 at 03:46
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