In a dazzling collaboration that merges K-pop stardom with high fashion, NewJeans’ Minji has once again captivated audiences with her latest photoshoot for Harper’s BAZAAR Hong Kong, featuring Chanel’s exquisite designs. The rising idol, known for her ethereal beauty and captivating stage presence, showcased her versatility as a model, effortlessly embodying the essence of Chanel’s timeless elegance.

250218 Making-of the Chanel Camélia Futura 2025 Makeup Collection with Minji
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Minji’s appearance in Harper’s BAZAAR Hong Kong follows her recent involvement with Chanel’s Spring-Summer 2024 Haute Couture Show, where she shared her impressions as a House ambassador1. The singer’s growing relationship with the luxury brand has been evident through her various engagements, including her stunning pictorial for Vogue Korea’s August 2024 digital edition.

The Harper’s BAZAAR HK shoot highlights Chanel’s latest makeup innovations, with Minji fronting campaigns for both the ÉCLAT PREMIER and CAMÉLIA FUTURA collections.  These new lines promise to bring a fresh, youthful glow to Chanel’s renowned beauty offerings, perfectly aligning with Minji’s natural radiance and the innovative spirit of NewJeans.

Fashion enthusiasts and K-pop fans alike have been eagerly anticipating this collaboration, as it represents a significant milestone in Minji’s career as a global fashion icon. Her ability to seamlessly transition between the worlds of music and high fashion has solidified her status as a multifaceted artist with international appeal.

The photoshoot is expected to feature a range of Chanel’s signature pieces, from classic tweed ensembles to more contemporary designs, all complemented by the brand’s luxurious makeup and accessories. Minji’s unique charm and the brand’s sophisticated aesthetic create a powerful synergy that is sure to leave a lasting impression on the fashion industry.

As NewJeans continues to make waves in the music scene, Minji’s individual activities in the fashion world are helping to elevate the group’s profile on a global scale. This collaboration with Harper’s BAZAAR HK and Chanel is just the latest example of how K-pop idols are increasingly becoming influential figures in the international fashion landscape.

Fans and fashion enthusiasts can look forward to seeing the full spread in the upcoming issue of Harper’s BAZAAR Hong Kong, where Minji’s radiant beauty and Chanel’s impeccable style will undoubtedly create a visual feast that celebrates the intersection of music, fashion, and youth culture.

250218 Minji for CHANEL Éclat Premier 2025 Skincare Collection
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