Mamamoo’s Solar Graces Vogue Taiwan: A Fusion of K-pop Star Power and Fashion Influence

Photo Credits: Vogue Taiwan. Rainbow Bridge World

Mamamoo’s Solar, known offstage as Kim Yong-sun, has taken center stage in the July 2025 issue of Vogue Taiwan, marking another milestone in her dynamic career as both the leader of the celebrated K-pop group Mamamoo and a solo artist. The pictorial and accompanying interview highlight Solar’s evolving artistry, her recent ventures into the Taiwanese music scene, and the growing intersection between global fashion and K-pop culture.

Solar’s journey began in Seoul, South Korea, where she was born in 1991. As the leader and main vocalist of Mamamoo, she helped propel the group to international stardom with their powerful vocals and genre-blending sound. Since her solo debut in 2020, Solar has continued to expand her influence, recently launching her first Chinese-language single, “Floating Free,” in Taiwan—a move that underscores her commitment to connecting with fans across Asia. Her appearance in Vogue Taiwan coincides with this overseas expansion, signaling her growing presence in the region’s entertainment and fashion industries.

Mamamoo, formed under RBW in 2014, quickly distinguished themselves in the K-pop landscape with their soulful music, vocal prowess, and charismatic stage presence. The group’s willingness to experiment with different musical styles and their empowering messages have resonated with fans worldwide, particularly in Taiwan, where K-pop enjoys immense popularity among the youth. In shopping malls and retail spaces throughout Taipei, K-pop tracks are a staple, and Korean idols like Solar are frequently featured in advertising and media campaigns.

Vogue Taiwan, launched in October 1996 as the 13th international edition of the iconic fashion magazine, has long been a tastemaker in the region. As the first Mandarin-language edition of Vogue, it has played a pivotal role in elevating both global fashion trends and local Taiwanese talent. The magazine is known for its ability to blend international high fashion with Taiwan’s unique cultural identity, providing a platform for creative expression and supporting emerging designers5. Under the leadership of editor-in-chief Leslie Sun since 2020, Vogue Taiwan has continued to innovate, featuring a diverse array of cultural figures, including K-pop stars, who appeal to its young, style-conscious readership.

The collaboration between Solar and Vogue Taiwan reflects the magazine’s commitment to spotlighting influential figures who shape contemporary culture. For K-pop fans, Vogue Taiwan is more than just a fashion publication—it’s a bridge between the worlds of music, style, and identity. The magazine’s covers and pictorials featuring K-pop idols are highly anticipated, often trending on social media and fueling conversations among fans eager to see their favorite artists celebrated on a global stage.

Solar’s feature in the July 2025 issue is emblematic of the ongoing synergy between K-pop and the fashion industry in Taiwan. It highlights how artists like her not only set musical trends but also influence beauty and style standards across Asia. As Solar continues to break new ground with her music and public image, her presence in Vogue Taiwan stands as a testament to the enduring appeal and cultural impact of both K-pop and the magazine itself.