Photo Credits: Marie Claire Korea. Longchamp. Jellyfish Entertainment

Kim Sejeong has long been celebrated as an artist who seamlessly navigates between music, acting, and the sphere of cultural influence. In the October 2025 digital edition of Marie Claire Korea, her collaboration with French luxury house Longchamp crystallizes that multifaceted identity in a series of covers and pictorials that operate as both fashion statement and cultural dialogue.

The visual direction leans into contrasts—Parisian sophistication interlaced with the nuanced warmth Sejeong brings to every performance. Longchamp’s archival codes are reimagined through a contemporary lens, with clean tailoring offset by supple leather textures and accessories that speak not only of heritage craftsmanship but also of quiet rebellion. Against this backdrop, Sejeong becomes more than a muse; she is positioned as a figure of new-generation luxury, one who redefines aspirational style for a digital-first world.

Her gaze carries a subtle narrative—strong yet unguarded. Where many pictorials risk being ornamental, this editorial reveals a deeper dialogue between subject and brand. The styling highlights Longchamp’s understated Parisian lineage, yet the editorial framing ensures the clothing and accessories become an extension of Sejeong’s own evolving persona. One image pairs a structured coat with an effortless gesture, embodying the very tension between formality and ease that today’s luxury consumers crave. Another frames Sejeong against minimalist backdrops, allowing the bold geometries of Longchamp’s latest designs to echo her own clarity of presence.

Fashion editorials are often about creating illusions, but what Marie Claire Korea achieves here is more akin to building a cultural manifesto. Longchamp’s presence softens into an aesthetic harmony with Sejeong, who is already regarded as one of Korea’s most striking celebrities when it comes to redefining ambassadorship in fashion. In this pictorial, she steps firmly into the realm of icons—rooted in her own narrative, yet elevated by the international fashion lexicon.

This editorial asserts a new definition of elegance in the Korean fashion landscape: one where legacy brands collaborate with cultural figures not only to market collections but to shape conversations around femininity, power, and global identity. With Sejeong as its protagonist, the result is less a seasonal campaign and more a visual thesis—one that repositions Longchamp as both timeless and attuned to a generation that values authenticity as much as artistry.

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