Global pop star Rosé from the iconic K-pop group BLACKPINK has been announced as the newest brand ambassador for Skims, the shapewear brand founded by Kim Kardashian.

The collaboration will kick off with a special Valentine’s Day Shop launch on Thursday, January 23, at 12 PM ET.

This exciting partnership continues Rosé’s impressive track record in the fashion world, where she has already established herself as a sought-after global ambassador. Previously, she has worked with luxury brands like Yves Saint Laurent and Tiffany & Co., solidifying her status as a fashion influencer.

The announcement has generated significant buzz, with fans and fashion enthusiasts eager to see Rosé’s take on Skims’ inclusive shapewear line. While some sources suggest there might be mixed reactions to the collaboration.

Rosé’s global appeal and fashion credibility make her a compelling choice for the brand’s Valentine’s Day campaign. Fans can look forward to experiencing Rosé’s unique style and energy through the upcoming Skims Valentine’s Shop, promising an exciting blend of K-pop glamour and fashion-forward design.

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