“BLACKPINK’s Jennie: Launching ODD ATELIER and Signing with Columbia Records”

Jennie Kim, a member of the globally renowned K-pop group BLACKPINK, has taken a significant step in her solo career by establishing her own label, ODD ATELIER (OA), and signing a solo deal with Columbia Records. This move marks a new chapter in Jennie’s artistic journey, allowing her greater creative freedom while maintaining her commitment to BLACKPINK.

ODD ATELIER: A New Beginning

Jennie officially announced OA in December 2023, describing it as “a space that aims to create new things that attract attention in a different way from what is usual or expected”. The name ODD ATELIER reflects Jennie’s intention to explore unique paths in her career, even if they might seem unconventional.

Reasons Behind the Launch

In her first public discussion about OA on KBS 2TV’s talk show “The Seasons,” Jennie explained her motivation: “I will continue to do group activities (with YG Entertainment) but I wanted to do solo activities more freely so I carefully established (my own agency)”. This move allows Jennie to have more control over her individual projects while maintaining her ties with BLACKPINK and YG Entertainment.

Columbia Records Deal and New Music

In a thrilling development for fans, Jennie has signed a solo deal with Columbia Records in partnership with ODD ATELIER. As part of this collaboration, she is set to release a new single in October 2024. This partnership signifies a major step in Jennie’s solo career, potentially opening doors to a wider global audience.

Looking Ahead

As Jennie embarks on this new phase of her career, fans can expect a blend of her signature style with fresh, innovative projects. Her decision to bring her long-time crew from YG Entertainment to OA suggests a focus on building a strong, familiar team to support her solo endeavors.

Jennie’s journey with ODD ATELIER and Columbia Records represents not just a personal milestone, but also reflects a growing trend in the K-pop industry of artists taking greater control of their careers.

As she balances her solo projects with BLACKPINK activities, Jennie’s future in the music industry looks brighter than ever.

(제니) JENNIE OA oddatelier – ‘Cooler than cool’ M/V

Insights about Oddatelier (OA) for the coming years:

Focus on Solo Career

Jennie’s primary goal with OA is to manage her individual activities and pursue her solo career more freely. She established the company to have greater control over her creative direction and promotions outside of BLACKPINK.

Music Release Plans

Jennie has expressed her dream to release her first full-length solo album in 2024. This would be a significant milestone for her as a solo artist and likely a major focus for OA in the near future.

Creative Freedom

The name “Odd Atelier” reflects Jennie’s intention to explore unique and different paths in her career. She stated that OA “contains the intention to do well even if my path is strange and different from others”.

Team Building

Jennie has brought her long-time crew from YG Entertainment to OA, including managers, stylists, and other support staff. This suggests she’s focusing on building a strong, familiar team to support her solo endeavors.

Potential Fashion Ventures

Given Jennie’s status as a fashion icon and her previous collaborations, there’s speculation that she might launch her own fashion line alongside her music career through OA.

Focus on Jennie as the Primary Artist

For now, Jennie plans to concentrate on managing herself as an artist rather than signing other talents or debuting groups. She stated, “I think it would be good if we take good care of an artist named Jennie and have good things happen in the future”.

Balancing Solo and Group Activities

While pursuing her solo career through OA, Jennie will continue to participate in BLACKPINK’s group activities under YG Entertainment. This dual approach allows her to explore individual projects while maintaining her commitment to the group.

LISA – ‘ One Day ‘ (Ft. Jennie) MV | LLOUD | ODD ATELIER | LALISA MANOBAN | JENNIE KIM
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