BLACKPINK (Hangul: 블랙핑크), stylized as BLACKPINK or BLΛƆKPIИK, is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé and Lisa. The group debuted on August 8, 2016, with their single Square One, which spawned their first number-one hit, "Whistle." The single also included "Boombayah," their first number-one hit on Billboard World Digital Songs chart, which set the record as the most-viewed debut music video by a Korean act. With the group's commercial success in their first five months, they were hailed as the New Artist of the Year at the 31st Golden Disc Awards and the 26th Seoul Music Awards.
BLACKPINK is the highest-charting female K-pop act on Billboard Social 50, peaking at number 15. They are also the first K-pop act to be on YouTube's Global Top 25 Summer Songs, with their 2017 hit "As If It's Your Last." They are also the first female K-pop act to have three number-one hits on Billboard's World Digital Song Sales chart.
Credit: AllKpop
With promotional preparations beginning in August 2016 with the release of teaser images and participation in songs and advertisements, YG Entertainment revealed the final line-up and name of the group on June 29, 2016. Black Pink became the first girl group that debuted under YG Entertainment in six years after 2NE1, with their debut single Square One, which was released on August 8, 2016. The first lead single, "Whistle," was produced by Teddy Park and Future Bounce and was written by Teddy Park, iKon's Kim Hanbin, and Bekuh BOOM. The second lead single, "Boombayah," was produced by Teddy Park and co-written by Bekuh BOOM. Its music video was directed by Seo Hyun-seung. The two title tracks charted at number one and two on the Billboard World Digital Songs chart, and Black Pink are the fastest act to do so and the third Korean artist or group to hold the top two positions after label mates Psy and Big Bang. "Whistle" topped the digital, download, streaming, and mobile charts on Gaon in August 2016. They also reached number one on the weekly, popularity, music video, and K-pop music video charts of China's biggest music-streaming website QQ Music. BLACKPINK's first music show performance was aired on August 14, 2016 on SBS' Inkigayo. They won first place on Inkigayo 13 days after their debut, and broke the record for the shortest time for a girl group to win on a music program after debut. They wrapped up their promotions for Square One on September 11, 2016 with another win on Inkigayo.
Credit: Youtube
Black Pink released their second single album Square Two with the lead singles "Playing with Fire" and "Stay" on November 1, 2016. The songs were produced by Teddy Park with R.Tee and Seo Won Jin. They performed their comeback stage on Inkigayo on November 6 and on Mnet's M Countdown on November 10, 2016. "Playing with Fire" was their second single to hit number one on the Billboard World Digital Songs chart. In South Korea, "Playing with Fire" peaked at number three while "Stay" managed to reach the tenth spot.
Black Pink’s commercial success in their first five months earned them several rookie awards at major Korean year-end music award shows, including the Asia Artist Awards, Melon Music Awards, Golden Disc Awards, Seoul Music Awards, and Gaon Chart Music Awards. Additionally, Billboard named them one of the best new K-pop groups of 2016.
2017: "As If It's Your Last" and Japanese debut
On June 22, Black Pink released a digital single titled "As If It's Your Last". The song was described as a "mixed genre of music., a change of sound from their previous releases. The song debuted at number one on Billboard's World Digital Song chart dated June 22 after only one day of tracking, making it their third number one on the chart. Within 17 hours of its release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a K-pop group, which broke the record previously held by
"BTS" "Not Today" of 10 million views within 21 hours. Furthermore, the music video became the fourth most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, following Psy's "Gentleman",
"BTS" "DNA", and "Mic Drop". It later on broke the record for the most liked music video by a Korean girl group on YouTube. On July 20, 2017, Black Pink held a showcase at Nippon Budokan in Tokyo. It had an attendance of more than 14,000 people and it was reported that around 200,000 people tried to get tickets for it. The group made their Japanese debut on August 30, 2017, with the release of their self-titled Japanese extended play.
Credit: Soompi
2018: Re:Blackpink and Square Up
In January 2018, it was announced that the debut Japanese EP of the group would be re-released under the name Re:Blackpink. The digital version included the same songs as the original release, while the physical version included a DVD containing all music videos and six songs in the Korean language.
On June 15, the group released their first EP titled Square Up. The single "Ddu-Du Ddu-Du" from the EP debuted at number 17 on the Official Trending Chart in the United Kingdom, making them the first female K-pop group to enter the chart since its launch in 2016. The single also debuted as the highest-charting Hot 100 hit ever by an all-female K-pop act, opening at number 55 with 12.4 million U.S. streams and 7,000 downloads in the tracking week ending June 21, 2018. The single also debuted at number 39 on the US Streaming Songs tally, where Blackpink became the first K-pop girl group to chart a title. Square Up also brought the group their first entry and the highest-charting to date (2018) by an all-female K-pop group on the US Billboard 200, debuting at number 40 with 14,000 album-equivalent units, surpassing label mate 2NE1's 2014 record with their last album Crush which peaked at number 61. The EP also topped the Billboard World Albums chart. In South Korea, Square Up debuted at number one on Gaon Albums Chart. The single "Ddu-Du Ddu-Du" peaked at number one on the Digital, Download, Streaming and Mobile charts on Gaon in its second week, while "Forever Young" managed to peak under top five. YouTube's official tally saw the music video for "Ddu-Du Ddu-Du" garner a total of 36.2 million views within 24 hours after its release and became the most viewed online video in the first 24 hours by a Korean act and the second most watched music video of all time as at June 2018.
Blackpink at 27th Seoul Music Awards on January 25, 2018.
On July 7, the final stop of the tour was added for December 24 at Kyocera Dome Osaka as a Christmas gift to their fans, which made them the first overseas girl-group to perform at a domed stadium in Japan. They embarked on their first Japan tour, Blackpink Arena Tour 2018, in Osaka on July 24–25. On September 12, it was announced that the group would hold their first ever concert in Seoul titled "Blackpink 2018 Tour Seoul x BC Card" at Olympic Gymnastics Arena. In September 2018, English singer Dua Lipa announced "Kiss and Make Up", a collaboration with Blackpink for the re-released Complete Edition of her self-titled debut album in October 19, 2018. "Kiss and Make Up" debuted at number 93 at the Billboard Hot 100, marking the Blackpink's second entry in the chart, making them the only Korean girl group as at October 2018 to score multiple entries on the chart. The song also peaked at number 36 at the UK Singles Chart, marking their second song in the chart and their first Top 40 entry, making them the first female K-pop group and third Korean act overall to reach the chart's Top 40.
In October 2018, YG CEO Yang Hyun-suk announced that each Blackpink member would have solo projects, with Jennie to debut first and Rosé to follow suit. That same month, the group signed with Interscope Records for a global partnership with YG Entertainment; they would be represented by Interscope and Universal Music Group outside of Asia. In November 2018, Blackpink announced additional tour dates for their In Your Area World Tour, which covers thirteen dates around Asia from January through March 2019. Jennie debuted her solo single, "Solo", at Blackpink's Seoul concert on November 11; both the song and its official music video were released the following day. Their first Japanese studio album, Blackpink in Your Area, was made available digitally on November 23, and physically on December 5. The album debuted at no. 9 on the Japanese album chart, selling about 13,000 copies in its first week.
2019: Kill This Love and world tour
On January 21, 2019, the music video of "Ddu-Du Ddu-Du" became the most-viewed music video by a K-pop group on YouTube, with 620.9 million views. Blackpink made their American debut at Universal Music Group's 2019 Grammy Artist Showcase, which was invite-only and took place at ROW in Downtown Los Angeles on February 9. The group appeared in several American television shows in February 2019. Billboard's March issue had with five covers, a group cover and four with each individual member. They are the first K-pop girl group to grace the magazine's cover. Blackpink's second EP, Kill This Love, was released on April 5, 2019. Blackpink performed at the 2019 Coachella Festival on April 12 and 19, 2019, the first female K-pop group to perform at Coachella.
Endorsements
Within three weeks of debut, Black Pink placed second behind Exo for brand reputation based on a study by Korea Institute of Corporate Reputation in August 2016. Another study targeting girl groups revealed that the group's brand influence had already surpassed that of Girls' Generation and Twice for September. The chief of the reputations research lab described the feat as a "first". In May 2017, Black Pink became ambassadors for Incheon Main Customs. The group also endorsed several brands including Reebok, Moonshot, St. Scott London, and Lotte Trevi sparkling water. They also modelled for major magazines including Nylon Japan, South Korea's 1st Look, and Singapore's Teenage.
- Wikipedia
