The reigning queen of all timeless bags, the Lady 95.22 Dior Bag has made a comeback with a reimagined version and Jisoo from K-pop girl band BLACKPINK is the ambassador for the same. Dior took to Instagram on 5 June 2023, to announce the representation for the iconic and revamped version of the Lady Dior. While BLACKPINK’s Jisoo has been the ambassador for Dior Beauty since 2019, she was roped in to represent the fashion vertical of the brand in 2021. And now with the Lady Dior Bag campaign, she has entered a new era. Here’s all you need to know about the campaign.

A legendary accessory in the fashion monarchy, the Lady Dior Bag has been around since 1995. The bag gives prominence to all the hallmarks of Dior leather goods- a soft lambskin topstitched with the iconic Cannage motif, rounded handles and the Dior charms. Touted as an architectural piece, this bag symbolises couture elegance. The reimagined bag has been reinterpreted with charms, a wider and removable shoulder strap that you can style in many ways, and a more supple design, to stay more in tune with today’s fashion trends.

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