EVERGLOW’s US Tour Hits Unexpected Hurdle: What Fans Need to Know

In a disappointing turn of events for K-pop enthusiasts, EVERGLOW’s highly anticipated concerts in Los Angeles, San Francisco, and Tacoma from their 2024 US & LATAM Tour ‘PULSE & HEART’ have been canceled. This news has left many fans, particularly those eagerly awaiting the group’s return to the United States, wondering about the reasons behind this sudden change.

Possible Factors Behind the Cancellation

Ticket Pricing Concerns

One of the primary issues that may have contributed to the cancellation is the high ticket prices. Many fans expressed that the cost of attending the concert was simply too steep. With VVIP packages priced at $250, not including the actual concert ticket (which ranged from $100 to $250+), the total cost became prohibitive for many supporters.

Venue Size Mismatch

There’s speculation that the chosen venues might have been too large for EVERGLOW’s current fanbase size in these cities. For instance, the Orpheum in Los Angeles is considered a sizable venue, and filling it to capacity could have been a challenge.

Frequent Tours and Market Saturation

Some fans have drawn parallels to other K-pop groups like Dreamcatcher, noting that multiple visits within a short time span can lead to market saturation. This might have affected ticket sales, especially given the high prices.

Impact on Fans and the Group

The cancellation has undoubtedly disappointed many “Forevers” (EVERGLOW’s fandom name) who were looking forward to seeing their favorite artists perform live. It’s particularly disheartening for those who missed out on previous opportunities, such as fans who couldn’t get a complete group photo during last year’s VIP activities due to Mia’s absence.

For EVERGLOW, this setback could potentially impact their future touring plans in the US. However, it’s important to note that only the first four stops of the tour have been affected so far.

Looking Ahead

While this news is undoubtedly disappointing, it serves as a reminder of the challenges faced by K-pop groups touring internationally. As the industry evolves, there’s hope that tour organizers will find a balance between profitability and affordability, ensuring that fans can continue to support their favorite artists without breaking the bank.

EVERGLOW (에버글로우) – ZOMBIE MV
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