Photo Credits: SM Entertainment

WayV’s Winter Special Album “白色定格 (Eternal White)” arrives with concept photos that feel like a cinematic pause button on the softest moment of winter, and “We Ain’t Fading” is the most quietly rebellious of the set. The shoot leans into a cool, monochrome palette—snow whites, foggy greys and inky blacks—styled with clean tailoring, padded outerwear and plush knits that make the members look like they’re gliding through a frozen cityscape rather than posing in a studio. The result is an editorial that captures the album’s idea of “eternal” time: a still frame where warmth, memory and style are preserved in pure white.

The fashion direction mixes modern streetwear with refined layering: think long structured coats over ribbed turtlenecks, cropped padded jackets with slim trousers, and soft scarves or high collars that frame the face and add volume around the shoulders. Accessories stay minimal but intentional—subtle rings, delicate earrings, tonal belts—letting texture do the talking instead of heavy hardware. Each look plays with contrast: matte wool against glossy technical fabrics, fuzzy knit against sharp lapels, creating depth even within a narrow winter color story.

Hair and makeup are all about “bare but better” winter radiance. Skin is luminous and slightly dewy, as if each member has just stepped in from the cold, while soft contour and muted blush keep their features sculpted yet natural. Eyes are gently defined with neutral shadows and tightlining, paired with groomed brows that enhance each member’s character rather than masking it. Lips stay in the MLBB (my-lips-but-better) family: blurred soft rose, beige or muted coral that keeps the focus on the eyes and the overall silhouette of each outfit.

Per member, styling subtly amplifies personality. Kun leans classic with structured coats and tidy hair, a polished leader’s look. Ten often gets the most experimental details—slight asymmetry in cuts, playful accessories or a more textured hairstyle. Winwin’s styling tends to emphasize graceful lines with elongated coats and softer hair, while Xiaojun and Hendery balance bolder outerwear with gently tousled styling that suits a more relaxed charisma. Yangyang rounds the set with youthful, street-leaning pieces—shorter jackets, sportier elements and easy, wearable hair that ties the group’s winter fantasy back to everyday fashion.

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