Photo Credits: Seoul Metro Government. Belift Lab. (Korea) Virgin Music Group (Japan). Geffen Records (USA)

ENHYPEN has stepped into a new spotlight as the official 2025 Seoul City Ambassadors, unveiling their promotional campaign with the fresh and spirited “Let’s Play, Seoul My Soul” city commercial. The seven-member group captures the essence of Seoul’s creative energy with an inspiring message of discovery, inviting fans and travelers alike to experience the cultural heart of Korea through their eyes. The campaign places ENHYPEN at the forefront of Seoul’s global image, cementing their role not only as leading figures in K-pop but also as cultural representatives of the city they call home.

Adding to their recent achievements, ENHYPEN appears in a striking fashion collaboration with Arena Homme+ Korea and PRADA for the magazine’s October 2025 issue. The pictorial highlights the group’s duality: youthful yet refined, dynamic yet timeless. Styled in PRADA’s latest collection, ENHYPEN navigates sleek tailoring and bold silhouettes, embodying a seamless fusion of high fashion and pop culture influence. The images showcase each member’s individuality while reflecting the collective synergy that has fueled their global success.

Together, these two projects illuminate ENHYPEN’s expanding presence across music, fashion, and brand ambassadorship. From promoting Seoul as an international hub to gracing luxury editorial spreads, the group continues to blur boundaries, reflecting the evolving reach of K-pop into lifestyle and cultural storytelling. Their transformation into Seoul’s cultural faces and their presence in high-fashion editorials elevate not just ENHYPEN’s profile but also the narrative of Seoul itself as a city where tradition and innovation thrive side by side.

Here is the translation of the provided Korean text:

0:00
[Music]
0:02
Today our stage is Seoul. Feel the real soul of Seoul.
0:08
[Music]
0:10
[Applause]
0:12
[Music]
0:15
A place with inspiration.
0:24
A place full of energy.

0:27
[Music]
0:33
A place with connection.
0:44
A place with fun.
0:46
Seoul, always full of newness.
0:51
The start of countless K’s.
0:53
Enjoy together in Seoul.
0:56
Everybody like that.
0:57
Let’s play soul my soul.

Arena Production Crew – Prada 2025 F/W collection

ashion Director Kim Jang-gun,
Feature Editor Joo Hyun-wook,
Photographer Go Won-tae,
Stylist Ji Se-yoon

Hair Jang Hye-yeon
, Makeup Oh Ga-young, Maeng Ha-young,
Art Designer Kim Ji- bin,
Assistant Han Sung-jin

Tags