Photo/Video Credits: Big Hit Music

CORTIS has unveiled their music video for “JoyRide,” a captivating track from their debut EP “COLOR OUTSIDE THE LINES,” released by HYBE Labels. Shot against the breathtaking landscapes of New Zealand and directed by Bang Jae Yeob, the video features a unique reverse-motion narrative that invites viewers to piece together a story unfolding backwards amid sweeping scenic beauty. This cinematic approach complements the song’s blend of alternative rock and pop, with the group members sharing writing and composition credits—highlighting their identity as a young creator crew.

The lyrics of “JoyRide” evoke a bittersweet sense of fleeting freedom during summer, encapsulated in lines like “The goody-two-shoes me is past tense now” and “I kept running all day.” The music video’s non-linear editing reinforces this theme, moving between dramatic moments such as sprinting to dodge meteors and driving towards an unknown destination, all filtered through a wistful yet brisk musical atmosphere.

Fan reactions on platforms like Reddit reveal a mixture of admiration and intrigue. Many praise the emotional resonance and visual artistry, appreciating how the MV’s reverse storytelling pairs with the song’s lyrical depth. Some fans connect with the nostalgic yet restless emotions conveyed, reflecting on the complexities of youth and the desire to break free from societal expectations. Others highlight the freshness CORTIS brings to the K-pop scene with their hands-on creative involvement and distinctive sound.

The “JoyRide” MV not only adds to CORTIS’s growing artistic footprint but also signals their potential to carve out a unique space in the industry through innovative visuals and authentic music creation. Fans continue to eagerly support the group as they perform tracks from their debut EP and look forward to future projects that push creative boundaries.

Reddit: “One of my favourite new songs. Perfect easy listening for Autumn“

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