Girl group BLACKPINK’s “DDU-DU DDU-DU” music video has officially surpassed 2.2 BILLION views on YouTube, marking the first and highest view count for a K-pop group music video. 

DDU-DU DDU-DU Music Video BlackPink

On May 27, the group’s label, YG Entertainment, confirmed that the “DDU-DU DDU-DU” music video exceeded 2.2 billion views on YouTube around 3:12 pm, KST. This milestone was achieved approximately five years and eleven months after its release on June 15, 2018, proving BLACKPINK’s undeniable global power. 

“DDU-DU DDU-DU” continues to set and break records, becoming the highest-viewed K-pop group music video on YouTube. As reported, this trend is expected to continue every 6-10 months. 

“DDU-DU DDU-DU” is the title track of BLACKPINK’s first mini-album, “SQUARE UP.” The music video, famous for its addictive chorus and iconic choreography, remains the most-watched K-pop group music video globally since 2018. The track also dominated domestic and global charts, achieving “perfect all-kill” and ranking 40th on the Billboard 200 and 50th on the Billboard Hot 100 in the US, the highest ranking for a K-pop girl group at that time. 

“DDU-DU DDU-DU” also celebrates a cumulative streaming count, about to reach 700 million on Spotify, the world’s largest music streaming platform. 

BLACKPINK continues to make history. Their official YouTube channel boasts 93.8 million subscribers, setting the standard for the most-subscribed channel among male and female artists worldwide.

BLACKPINK – ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V

Partial Source (Korean): MK Culture

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