Hong Eunchae, LE SSERAFIM’s luminous maknae, singer-songwriter and MC, is officially the ambassador of luxury fragrance house VASILISA

““Eunchae makes the invisible visible — scent as silhouette.””

Hong Eunchae (홍은채; or simply Eunchae) — South Korean singer-songwriter, MC, and the youngest muse of LE SSERAFIM — steps into global resonance as the new ambassador for VASILISA. The Catalogue Preview is not a singular lookbook, but a multi-sensory anthology: each frame pairing Eunchae with one of VASILISA’s signature fragrances, each portrait translating scent into style.

The result is a gallery of metamorphoses. One image is draped in silken light, echoing notes of neroli and white blossoms; another strikes a sculptural pose matched with smoked amber, her silhouette sharp as midnight. Citrus brilliances find their twin in playful silk suiting, while velvety musks linger in gowns that cling like whispered reverence. Eunchae shifts as the scents demand: effervescent, divine, incendiary, tender.

This is more than product placement. VASILISA entrusts its entire olfactory kingdom to Eunchae, allowing her to embody each fragrance as a living moodboard — to personify what cannot be seen, only felt. Through her, the catalogue becomes prophecy: a chromatic spectrum of femininity and power distilled into perfume, made visible only through her transformation.

From maknae to monarch, Eunchae is not only the face of VASILISA — she is now its voice, its vessel, its myth.