Hero Image, All other image Credits: Esquire Korea, KQ Entertainment

ATEEZ’s Yeosang has captivated fans with a bold transformation in his latest solo feature for Esquire Korea’s May 2025 issue, showcasing a striking black-and-white photoshoot alongside a Doberman named Bongman. Known for playfully comparing himself to the sleek, powerful breed, Yeosang embodied their sharp elegance through piercing gazes and tailored ensembles, contrasting his off-stage reputation among fans as a “soft Maltese”.

The eight-page spread highlights his versatility, blending stern intensity with moments of warm smiles that have sparked enthusiastic reactions online. Fans on social media praised the pictorial’s duality, with one Reddit user describing him as “an enchanting prince straight out of a fairy tale,” while others celebrated the unexpected charm of his gentle expressions.

This feature arrives as ATEEZ celebrates milestones like their first nomination for “Favorite K-Pop Artist” at the 2025 American Music Awards and preparations for their “In Your Fantasy” world tour kicking off in July. The photoshoot not only reinforces Yeosang’s growing influence as a fashion muse but also deepens the narrative around his artistic identity—proving that even self-proclaimed “Dobermans” can melt hearts with a single grin.

Yeosang was inspired to pose with a Doberman for his Esquire Korea May 2025 photoshoot because he identifies with the Doberman’s aura and characteristics. He has long argued that he embodies the Doberman’s stern charisma, intelligence, strength, loyalty, and confidence, despite fans often comparing his off-stage image to a soft Maltese. This self-identification with the Doberman breed was a key creative concept for the shoot, allowing Yeosang to channel the dog’s noble and powerful presence visually and conceptually.

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