Photo Credits: Victoria’s Secret – JYP Entertainment –

Victoria’s Secret PINK crowns TWICE’s Nayeon, Jihyo, Momo, and Tzuyu as its newest muses, blending K-pop charisma with candy-coated allure in a Valentine’s Day campaign that’s pure editorial fire. This isn’t just a collab—it’s a cultural pivot, following their history-making strut at the 2025 Fashion Show.​

Backstory: From Runway Rebels to PINK Icons

The quartet’s Victoria’s Secret saga ignited last fall in New York City, where TWICE became the first K-pop girl group to perform at the rebooted show. Nayeon, Jihyo, Momo, and Tzuyu owned the pink carpet in a black-and-white dress code: Tzuyu’s daring white cutout gown exuded ethereal edge, Nayeon’s black cutout mini played coy with skin, Jihyo’s sheer lace whispered seduction, and Momo’s tailored three-piece suit screamed power suiting. Onstage, they synced in baby-pink micro miniskirts, knee-high fur boots, and rhinestone “PINK” logos, fusing high-energy choreography from tracks like “Strategy” with VS models in oversized hoodies and cropped tees. Fast-forward to January 2026: PINK taps them for seasonal visuals, teasing cozy loungewear that nods to their tour-honed dynamism amid TWICE’s 10th anniversary milestone.​

Pictorial Breakdown: Candy-Pink Fantasy

The Valentine’s shoot splays them against signature bubblegum backdrops, where PINK’s youthful playbook—think slouchy separates meets barely-there intimates—gets a glossy K-pop infusion. Photographers capture mid-laugh insouciance and smoldering stares, layering flirty pieces with everyday nonchalance for that “just-rolled-out-of-bed-but-make-it-chic” vibe. It’s wearable fantasy: soft pinks dominate, accented by reds for heart-eyed romance, all shot in sun-drenched lofts that amplify the girls’ megawatt glow. Nayeon shared post-show that snapping with Angels like Adriana Lima was a pinch-me peak, while Momo raved about pajamas that “lift the mood.”​

Styling and Hair/Makeup Per Muse

TWICE’s styling mastery shines per look, balancing group harmony with solo flair—hair tousled for beachy rebellion, makeup dewy yet defined.

  • Nayeon: Soft pink lingerie set under a matching cardigan; loose waves cascade, nude lips plump with glossy shine, winged liner for bunny-eyed mischief.​
  • Jihyo: Black-red corset top with relaxed pants; sleek straight strands frame bold red smokies, contoured cheeks popping confident glow.​
  • Momo: Pink bra top and joggers; messy bun elevates casual, fresh-faced with peachy blush and subtle highlight for dancer’s lit-from-within sheen.​
  • Tzuyu: Cropped white tee, low-rise jeans, knit beanie; long tresses flow straight, minimal base with rosy tint and mascara lashes for visual’s poised allure.​

These choices echo their Fashion Show pivot from monochromatic edge to PINK’s playful palette, proving TWICE styles transcend stages.​

Why It Works: Global Crossover Magic

PINK struck gold pairing TWICE’s billion-stream empire with lingerie that’s college-cool, not couture-stuffy—fans dub it “iconic TWICE energy.” Nayeon eyes consistent artistry, Jihyo plots Galentine’s house parties in the kits, and Tzuyu dreams stage-ready colors for ONCE. As their world tour resumes, this cements K-pop’s fashion takeover.

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