ASICS’ I MOVE ME campaign Archives - Kpoppie - Breaking Kpop News and Fashion

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It is in this current that Lee Sung Kyung manifests—a modern muse, a woman who moves not only with grace but with conviction

By Kpoppie Editorial Team

August 24, 2025

A Radiance in Motion: Lee Sung Kyung and the Philosophy of I MOVE ME

Photo Credits: ASICS. YG Entertainment The air in Seoul hums with a rhythm all its