Photo Credit: JYP Entertainment Elle

Stray Kids’ Felix is once again at the center of the fashion spotlight, gracing not one but three covers for Esquire Korea’s May 2025 issue in a special collaboration with Louis Vuitton. This edition is particularly significant, marking Esquire Korea’s 30th anniversary and celebrating Felix’s ongoing role as a global brand ambassador for the French luxury house.

The campaign, teased across Esquire’s social media, has sent fans into a frenzy, with early images showcasing Felix’s striking visuals and undeniable charisma. Each cover reveals a different facet of his persona: from a sculptural, red-tinted close-up that highlights his sharp features, to a bold, full-frontal shot in Louis Vuitton’s graphic tweed biker jacket, and a sophisticated close-up with his hair slicked back, drawing attention to his intense gaze.

Fans and fashion insiders alike are praising Felix for his ability to embody high fashion while maintaining a unique and personal touch, with comments ranging from “an absolute icon” to “the king of duality” and “Louis Vuitton muse and prince”.

This Esquire Korea feature marks Felix’s 15th solo magazine pictorial, a testament to his growing influence in both the K-pop and fashion worlds. His editorial journey began with GQ Korea in August 2021, quickly followed by memorable shoots for STAR1, Singles, BEAUTY+, and ELLE Korea. The May 2023 ELLE Korea spread, in particular, drew attention for Felix’s bold styling in Louis Vuitton’s women’s collection, further cementing his reputation as a boundary-pushing fashion icon.  He has also graced the pages of Cosmopolitan Korea and Noblesse Men alongside fellow Stray Kids member Hyunjin, and delivered unforgettable moments in W Korea, VOGUE Korea, Harper’s BAZAAR Japan and Korea, and Marie Claire Korea. Each pictorial showcases Felix’s versatility, from ethereal and dreamy to edgy and avant-garde, consistently leaving fans and the public spellbound.

Felix’s ascent in the fashion industry has been meteoric. Appointed as Louis Vuitton’s house ambassador in August 2023, he made his runway debut for the brand at Paris Fashion Week in March 2024, and later attended the Met Gala as part of the first K-pop group to walk the red carpet at the iconic event.  His Instagram is a curated gallery of daring looks, reflecting a style that blends streetwear with contemporary luxury, always with Felix’s signature flair.

As anticipation builds for the full Esquire Korea x Louis Vuitton editorial spread and potential behind-the-scenes content, Felix’s latest achievement is a reminder of his dual power as both a musical and fashion trendsetter. With each new pictorial, he continues to redefine what it means to be a global idol—effortlessly bridging the worlds of music, fashion, and culture, and inspiring fans with every appearance.

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