Stray Kids, the globally renowned K-pop sensation, has once again captured the fashion world’s attention with their latest collaboration for the March 2025 issue of GQ Korea, partnering with iconic American brand Tommy Hilfiger. This stunning pictorial represents more than just a photoshoot—it’s a vibrant celebration of style, personality, and cross-cultural fashion innovation.
The upcoming issue promises a dynamic visual narrative that showcases each Stray Kids member’s unique aesthetic, seamlessly blending Tommy Hilfiger’s classic American design with the group’s energetic and playful personalities. Fans and fashion enthusiasts are already buzzing about the preview images, which hint at a lighthearted and engaging spread that goes beyond traditional fashion photography.







What makes this collaboration particularly exciting is the genuine connection between the group and the brand. Many members have expressed their long-standing admiration for Tommy Hilfiger, describing childhood dreams of wearing the iconic designs. This authenticity shines through in every captured moment, transforming the pictorial from a mere fashion shoot into a personal storytelling experience.
The partnership also reflects broader industry trends, where K-pop groups are increasingly becoming global fashion ambassadors. Stray Kids, with their previous high-profile fashion appearances, including memorable moments at international events, continue to bridge the gap between music, entertainment, and high-end fashion.







As the March 2025 issue approaches, this GQ Korea collaboration stands as a testament to Stray Kids’ growing influence beyond music. Their ability to reinvent themselves while maintaining a genuine connection with fans and fashion enthusiasts positions them as true cultural innovators.
The pictorial not only celebrates fashion but also highlights the group’s individual personalities, offering fans and fashion lovers an intimate glimpse into their world. With each carefully curated image, Stray Kids and Tommy Hilfiger demonstrate that style is more than clothing—it’s a form of self-expression and storytelling.




[gq_korea IG POST]
— Stray Kids Global (@StrayKidsGlobal) February 23, 2025
"Presenting GQ KOREA digital cover star–Stray Kids.
Dominating the Billboard 200 and redefining the future of K-pop, they continue to evolve, constantly pushing boundaries with their one-of-a-kind sound.
As global ambassadors for Tommy Hilfiger, Stray Kids… pic.twitter.com/ILYARoB6ki
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