Snowpeak Unveils Its 2025 F/W Vision: Kim Taehyung (V of BTS) Embodies Wilderness, Elegance, and the Quiet Power of Presence in a Campaign Where Fashion Meets Landscape

Kim Taehyung’s gaze: where wilderness meets soul.”

A hushed grandeur emanates from Snowpeak Apparel’s upcoming 2025 Fall/Winter pictorial, where global artist **V—known offstage as Kim Taehyung of BTS fame—**steps into the brand’s aesthetic narrative with a presence as commanding as it is contemplative. Against sweeping landscapes—untamed forests, horizons dusted with frost, the hushed glow of mountain dawns—the new collection transcends mere outdoor apparel to become a meditation on solitude, resilience, and elegance in nature’s rawest settings.

Snowpeak, long revered for its architectural minimalism and gear-inspired sophistication, finds in V a muse who personifies poise and artistry. His trademark depth—the intensity carried in the stillness of his gaze—renders each silhouette more than clothing. These garments are not simply worn; they become inhabited, activated by his unspoken dialogue with the camera and the surrounding vastness.

When presence becomes landscape, a garment becomes legend.

Muted palettes of slate, stone, and umber ground the collection, with subtle technical detailing offering quiet revelations upon closer study: seams that mimic natural fault lines, textural layering that echoes sediment and shadow. It is functional, yes, but also lyrical—a body of work balanced between mountain utility and gallery-worthy form.

And then, Kim Taehyung himself: equal parts enigmatic traveler and living sculpture, his presence tethering the expansive wilderness to a single, unignorable human heartbeat. The result is a campaign less about product placement, more about carving a mythos—the artist and the outer world, reflecting each other back in intricate silence.

In this tableau of fabric and frost, Snowpeak and V do not merely propose how we might dress for the season. They suggest how we might endure it beautifully.