Photo Credits: W Korea + Ralph Lauren + Pledis Entertainment

SEVENTEEN’s DK graces the cover of W Korea’s February 2026 issue (Vol. 2), a pivotal moment marking him as the inaugural star for the magazine’s revamped era. Captured in a Polo Ralph Lauren collaboration, the pictorial exudes “A Change in the Air,” blending K-pop charisma with American heritage luxury.​

Backstory and Cultural Crossover

This cover arrives amid DK’s rising solo trajectory and SEVENTEEN’s global dominance, following his August 2025 Allure Korea x Polo Ralph Lauren feature, where he fronted both cover and back cover in preppy elegance. Polo Ralph Lauren, synonymous with timeless prep—think cable-knit sweaters, tailored polos, and equestrian motifs—has strategically courted K-pop icons like aespa’s Winter and NCT’s Mark, tapping Korea’s youth-driven fashion wave. For W Korea, relaunched with bolder editorial visions, DK embodies quiet strength and radiant warmth, as per the official caption, positioning him as a bridge between Hallyu energy and Ralph Lauren’s classic Americana. Pre-orders surged via platforms like Ktown4u and Kpopbazaar, with the 16-page interview and pictorial insert fueling fan frenzy ahead of the February 1, 2026 release.​

Pictorial Aesthetic: Elevated Prep Meets Effortless Cool

The shoot channels Ralph Lauren’s signature polo-shirt polish with a modern, windswept edge, evoking seasonal transitions—crisp air, open skies, and subtle luxury. Fans on Reddit hailed DK’s “classic model appearance,” likening vibes to “cowboy kyeom” for rugged undertones amid tailored finesse. Expect expansive outdoor settings: think windswept fields or urban lofts, where DK’s lithe frame drapes in layered knits, slim chinos, and signature RL pony-logo accents. Lighting plays with golden-hour glows, amplifying his clear-eyed intensity and sun-kissed glow, a nod to his Maldives-inspired turquoise energy from prior editorials. The 16-page spread promises dynamic poses—from poised strides in riding boots to relaxed leans in cable sweaters—merging K-pop’s performative flair with high-fashion restraint.​

Look-by-Look Styling Breakdown

DK’s wardrobe masterclass spans heritage prep reimagined for 2026’s polished casual.

  • Cover Look: Tailored Polo Ralph Lauren blazer over a crisp button-down, slim trousers, and loafers; exudes boardroom-to-barnyard versatility.​
  • Quirky Ensemble: Oversized cable-knit sweater with chinos and sneakers; tousled hair for boyish charm, subtle smokey eyes enhancing his expressive gaze.​
  • Rugged Prep: Leather rider jacket, polo shirt, boots; windswept waves and dewy skin for an equestrian edge.​
  • Minimalist Luxe: Monochrome turtleneck and wool trousers; sleek, slicked-back hair with natural matte lips.​
  • Laid-Back Layering: Hoodie under shearling jacket, straight-leg jeans; soft curls, glowing highlighter for effortless radiance.​

Hair and makeup lean fresh-faced: voluminous, textured waves or neat pompadours via sea-salt sprays; skin is luminous with light foundations, defined brows, and nude glosses, underscoring Ralph Lauren’s understated allure.​

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