Photo Credits: GQ Korea INKODE

SAY MY NAME’s Hitomi, Soha and Dohee step into GQ Korea’s December 2025 issue like a prophecy finally coming into focus, delivering a pictorial that treats “rookie” not as a limitation but as raw, editorial-grade voltage. The preview images capture them as a tightly edited trio—never generic, always intentional—fusing luxury polish with the unfinished edge of a group still writing its own mythology.​

The concept and mood

The “SAY MY NAME – Hitomi, Soha & Dohee” spread sits inside GQ Korea’s broader December mood, where the magazine leans into next‑era icons and future‑facing talent. Framed under the tagline “HELLO TOMORROW, SAY MY NAME,” the pictorial positions the three members as embodiments of the kind of ambition that refuses to dim, even as the word “dream” feels increasingly fragile in everyday life. This is not a soft, pastel rookie story; it is shot like a manifesto, with poses and framing that recall GQ’s men’s editorials—angular, confident and almost confrontational in their gaze.​

Styling narrative

The styling follows GQ’s house codes: a blend of tailored structure, directional streetwear and subtle brand flexes, more “runway casting call” than idol photocard. Silhouettes play with contrast—boxy outerwear against slender skirts or trousers, sharp shoulders over fluid hemlines—giving the trio a shared fashion language while allowing each member’s persona to cut through. Accessories stay purposeful rather than decorative: belts cinching waists to emphasize line, jewelry kept minimal so that the clothes and attitude remain front and center.​

Hitomi: precision and poise

Hitomi’s looks lean into her veteran status, echoing the composure she honed in IZ*ONE and previous Japanese activities while folding it into GQ’s grown‑up cool. Her styling reads as quietly assertive—think structured jackets, clean lines and subtle play on menswear codes—amplified by controlled poses that feel almost editorially “still,” like captured frames between runway exits. Hair is kept sleek and disciplined, with makeup focused on polished skin, a defined eye and a lip that adds maturity without hardening her features.​

Soha: sculpted softness

Soha’s outfits sit at the intersection of softness and steel, using drape and texture to offset more angular tailoring. Her looks often hinge on contrast—perhaps a fluid skirt or layered top under a more rigid outer layer—creating movement that photographs beautifully when she shifts weight or turns mid‑pose. Hair for Soha is likely styled to frame the face with a touch of volume or wave, while makeup keeps her bright, open expression intact: luminous base, softly defined brows and a gradient or blurred lip that feels distinctly K‑editorial.​

Dohee: sharp debut energy

As the group’s first revealed member and one of its most watched rookies, Dohee’s styling channels that “remember this face” urgency. Her looks skew bolder in attitude, with stronger silhouettes or bared details that nod to GQ’s taste for risk inside a controlled frame. Hair and makeup emphasize intensity—a slightly deeper eye, stronger liner or shadow placement and a lip tone that anchors her expressions—without tipping into heavy, stage‑style glam. The result is a debut narrative written in fabric and eyeliner rather than captions.​​

Hair and makeup overall

Across the trio, beauty direction feels editorial rather than idol‑cute: skin is diffused and luminous, brows are groomed and modern, and eyes carry the emotional weight of each shot. Color stories stay neutral‑to‑deep—taupes, soft browns, muted berries—so that the styling and body language define the story instead of loud pigments. Hair remains recognizably “them” but finessed for print: controlled shine, intentional partings, and minimal flyaways that maintain realism without sacrificing finish.​​

Backstory and positioning

SAY MY NAME debuted in October 2024 under iNKODE, with industry veteran Kim Jaejoong involved in their development, and expanded to eight members in 2025 with the addition of Shuie. For GQ Korea to spotlight Hitomi, Soha and Dohee in the December 2025 issue functions as both a style endorsement and a statement that the group has shifted from “promising” to “necessary to watch.” The editorial frames them not as idols borrowing high fashion, but as young women confidently inhabiting it, signaling a new wave of girl‑group luxury imagery.

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