Photo Credits: Calvin Klein, Billboard, Chanel , Harpers Bazaar
‘’No one owns a color’’ yeah, until you’re Jennie Kim and you let the world know that red is your signature. Beyond the music and entertainment industry, Jennie has always set trends with her style since her early K-pop days, but what makes her so influential in today’s fashion world?
Jennie always stood out for her style and ‘bad-girl’ aura, and earned the title of Girl Crush in Korea back in 2016. In today’s entertainment global industry, she’s considered a style icon, and no wonder why – the artist solidified her position in the fashion scene when she became an ambassador of high-fashion houses such as Chanel and Calvin Klein. In that moment, even those who weren’t interested in K-pop, began to notice her and her power. People all around the world started to ask ‘’Who is Jennie Kim?’’
Jennie has no problem showing off her different style facets, and whether on stage or in her daily life, she always has a new fashion proposal for her fans and those who aren’t yet. The “Human Chanel”, as she’s often called, has made it clear that she not only has an unmatched style and vibe, but that she OWNS red in all its shades. In fact, during her participation in the HBO series “The Idol” in 2023, Jennie used the name Jennie Ruby Jane as a nickname. All of this, plus the release of her latest album “Ruby”, makes it very clear that red is part of her unique image by now.
(Read our Ruby’s album review here: https://kpoppie.com/ruby-review-jennies-boldest-most-personal-album-yet-and-were-obsessed/).
It’s impossible to pass by the “Jennie Effect“, a phenomenon in today’s fashion world where Jennie is the protagonist, and everything she wears becomes a trend and immediately sells out in stores. According to Harper’s Bazaar, her fashion sense has been noted for its blend of youthful energy with sophisticated elegance. This unique blend is what sets her apart from other idols and makes her a favorite among fashion critics.
Since her debut with BlackPink and her alliance with Chanel, stylists know Jennie is the woman who rocks any shade of red. At her SOLO performance at the Gaon Chart Music Awards in 2019, we can see why red became a must in her wardrobe: she left us speechless with that one-sleeved red dress with thigh-high black boots, which quickly became the trend in Korea at that moment.
Jennie shining on Harper’s BAZAAR Korea January 2018 Issue. (Right)
Since her debut with BlackPink and her alliance with Chanel, stylists know Jennie is the woman who rocks any shade of red. At her SOLO performance at the Gaon Chart Music Awards in 2019, we can see why red became a must in her wardrobe: she left us speechless with that one-sleeved red dress with thigh-high black boots, which quickly became the trend in Korea at that moment.
At her SOLO performance at the Gaon Chart Music Awards in 2019, we can see why red became a must in her wardrobe: she left us speechless with that one-sleeved red dress with thigh-high black boots, which quickly became the trend in Korea at that moment.
Jennie’s ability to style red is seems to be natural for her. Here are some of dozen of amazing red looks she has shown below.
Jennie for ELLE in a gorgeous Chanel look at Chanel’s Spring 2022 Fashion Show. The legendary K-pop It-Girl took social media by storm and stole the show’s attention.
Recently, Jennie was honored with the Global Force Award at the Billboard Women in Music 2025, where she wore a stunning red dress for the event carpet.
Even without makeup and daily life, she knows and let us know red is her color.
Jennie’s influence has led to discussions about the evolving role of female idols in K-pop. Her ability to embody both strength and femininity has encouraged other idols to embrace similar dualities in their own images. This empowerment reflects broader social changes, as audiences increasingly seek authenticity and relatability in their idols.
Jennie’s evolution reflects broader shifts in K-pop as idols are becoming more multidimensional in their images and personalities. The transition from a bold, youthful image to a more refined and mature one has allowed Jennie to maintain her relevance and keep fans interested in her concept.
Many other K-pop artists have joined the red trend, such as her BlackPink’s sister Lisa, who wore a dark red to the F1 Miami Grand Prix last week directly below:
Many other K-pop artists have joined the red trend, such as her BlackPink’s sister Lisa, who wore a dark red to the F1 Miami Grand Prix last week above.
TWICE’s MISAMO subunit’s ”Identity” MV in October 2024:
Minnie from I-DLE surely knows how to rock in red too!
There is no doubt about how much IVE’s Woonyoung loves red and how beautiful she looks in it too.
J-Hope also left us speechless with his style at HOPE ON THE STAGE.
Minnie from I-DLE surely knows how to rock in red too!
From her early days in BlackPink to her current status as a global fashion icon, Jennie has consistently pushed the boundaries of what it means to be a K-pop star. Her ability to blend high fashion with streetwear, redefine female idols’ images, and break into new markets like Hollywood shows that Jennie is much more than just a K-pop idol—she’s a cultural phenomenon.
Jennie’s evolution from the fierce ‘girl crush’ to a more mature, sophisticated woman reflects not just her own growth but also the changing landscape of K-pop and global pop culture. As noted in a Rolling Stone article, her trajectory is a reminder that K-pop idols can be multi-talented and multifaceted, capable of making significant contributions to the entertainment world.
Ruby Jane has proven she’s not just a trend follower but a trendsetter, consistently staying one step ahead in every aspect of her career.
Whether you’ve been a fan for years or are just starting to pay attention, Jennie’s influence on the industry is undeniable. Her journey from K-pop to global icon is a testament to her hard work, creativity, and authenticity.
Red – the ultimate signature of the singer. What’s next for Jennie? We are dying to know! – Maira C
