South Korean heartthrob Rowoon has set the internet ablaze with his latest photoshoot for Calvin Klein’s underwear campaign, in collaboration with eyesmag for March 2025. The former SF9 member and current actor has captivated fans with his alluring photos, showcasing his toned physique in various pieces from the brand’s line.

Born Kim Seok-woo on August 7, 1996, Rowoon has come a long way since his debut as a member of the K-pop boy group SF9 in 2016. The group released popular songs like ‘Fanfare,’ ‘O Sole Mio,’ and ‘Good Guy,’ before Rowoon decided to shift his focus to acting in September 2023.

Rowoon’s acting career began with a minor role in “School 2017,” but it was his breakthrough performance as Haru in the 2019 drama “Extraordinary You” that catapulted him to stardom. This role earned him the Best New Actor award at the MBC Drama Awards, marking the beginning of his successful transition from idol to actor.

Since then, Rowoon has continued to impress audiences with his versatile performances. He starred in popular dramas such as “The King’s Affection” in 2021, which earned him the Best Actor award at the KBS Awards and contributed to his rising international fame. His recent works include “Destined with You” and “The Matchmakers,” where he showcased his range as an actor, from emotional depth to comedic timing.

The Calvin Klein campaign, which also features actress Park Gyu Young, places Rowoon among other Hallyu stars who have represented the brand, including BLACKPINK’s Jennie and EXO’s Lay.  This high-profile endorsement further cements Rowoon’s status as a rising star in both the entertainment and fashion industries.

As Rowoon continues to make waves with his acting projects and modeling gigs, fans eagerly anticipate his upcoming drama “The Murky Stream,” set to release on Disney Plus in September 2025. With his striking visuals, undeniable talent, and growing list of accomplishments, Rowoon is proving to be a multifaceted artist who can captivate audiences both on-screen and in print.

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