Photo Credits: Bulgari Diva Dream. Harper’s Bazaar Source Music EMI Records (Japan) Geffen Records (US)

When LE SSERAFIM’s Sakura and Kazuha were revealed as the faces of Bulgari’s “Diva Dream” collection in the September 2025 issue of Harper’s Bazaar Japan, the collaboration instantly drew the gaze of both K-pop and luxury fashion aficionados. This partnership is more than a typical brand endorsement—it is a fusion of cultural influence, youthful artistry, and heritage craftsmanship, elegantly threaded into an aspirational visual narrative.

Emerging onto the scene in 2022, LE SSERAFIM has quickly redefined the K-pop landscape through their individuality and global reach. Sakura and Kazuha, both Japanese members of the renowned five-member group, have become emblematic of versatility and modern femininity. Their collaboration with Bulgari—an esteemed Italian jeweler known for translating inspirations from ancient Roman architecture into exquisite designs—echoes their trajectory as artists who embrace both legacy and innovation. The Diva Dream collection draws from the classic mosaics of Rome’s Caracalla Baths, manifesting in graceful fan-shaped motifs and shimmering mother-of-pearl elements—a natural fit for Sakura’s delicate beauty and Kazuha’s poised charisma.

The pictorial, which graces the cover and pages of Harper’s Bazaar, does more than capture outward allure. It invites readers to reflect on the inner qualities of joy, confidence, and strength that both the jewelry and its muses are said to represent. In exclusive interviews, Sakura and Kazuha share insights into their whirlwind experiences on LE SSERAFIM’s world tour—a tour that has taken them across Asia and North America, selling out venues and drawing thousands with their electrifying stage presence. What stands out is their candid discussion on what brings them fulfillment: artistic growth, support from their fans, and the ability to inspire through their own unique stories.

The synergy between these idols and Bulgari’s collection is accentuated not just by shared aesthetics, but by a mutual ethos. Bulgari’s Diva Dream represents timeless elegance and an understated yet powerful femininity. Sakura and Kazuha, through their expressive performances and evolving styles, encapsulate this spirit, becoming living embodiments of the collection’s narrative. The campaign images reveal a sleek sophistication—subtle lines, radiant gems, and a harmonious contrast between modern confidence and classic motifs.

As the anticipation builds for their upcoming performance at Tokyo Dome later this year, Sakura and Kazuha’s collaboration with Bulgari stands as a testament to their emergence as style icons and cross-cultural ambassadors. Fans and fashion observers alike have noted how their presence in the campaign not only enhances Bulgari’s brand but also solidifies the duo’s place in the wider conversation about contemporary beauty and empowerment.

Through this alliance, LE SSERAFIM’s Sakura and Kazuha have demonstrated that music and fashion are not separate worlds but interconnected spheres where artistry, tradition, and self-expression meld to create something truly memorable

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