Photo Credits: Lean Branding

A fresh wave is about to hit the K-pop scene as KIIRAS, a six-member girl group under Lean Branding, prepares to make their highly anticipated debut on May 29, 2025, with their digital single “Kill Ma Bo$$”  The group has already sparked buzz with its multinational lineup, energetic concept, and the involvement of acclaimed producers.

KIIRAS stands out as Lean Branding’s first K-pop girl group, and they are already making headlines for their diversity. The group features members from Korea, Japan, and Malaysia, reflecting the increasingly global appeal of K-pop. Notably, LingLing, the group’s leader, will become the first Malaysian national to debut in a K-pop girl group, a milestone that has drawn attention from international fans. LingLing gained recognition as a contestant on the reality show “I-Land 2,” and her journey from trainee to leader has inspired many.

The group’s name, KIIRAS, is a blend of the Korean word “Ki” (energy) and the English “Rascal,” symbolizing their ambition to become the lovable, mischievous new faces of K-pop.  Their teaser images, featuring the group name emblazoned across pink cowgirl hats, have already caught the eye of fans and industry watchers alike.

Behind the scenes, KIIRAS benefits from the guidance of R&B singer-songwriter and producer SAAY, known for her work with major acts like EXO’s Baekhyun, aespa, and Twice. SAAY not only produced the group’s debut music but also oversaw their vocal training, ensuring a polished and distinctive sound. The debut album also features contributions from Deez, a hitmaker for groups like SHINee, NCT, and Red Velvet.

Each member brings a unique background to the team. Doyeon, a former child actress and model, and Roah, the youngest at just 13, have both appeared in various dramas and commercials. Kurumi, the main vocalist from Japan, trained at a prominent dance school, while Harin and Kylie round out the lineup with their own talents in visuals and rap.

As anticipation builds for their debut, fans are eager to see how KIIRAS will leave their mark on the industry. The group’s official social media channels have been steadily introducing each member, building excitement for their first release and hinting at the dynamic performances to come.

Below is a table introducing the members of KIIRAS:

Stage NameBirth NameNationalityPosition(s)Notable Facts
LingLingWong LinglingMalaysianLeader“I-Land 2” contestant, ex-YG trainee
KurumiKatagiri KurumiJapaneseMain VocalistDance school alum, sweet vocal tone
HarinKim Min-juKoreanVisual, CenterChic visuals, revealed April 29, 2025
KyliePark Ji-yeKoreanMain RapperDance club member, casual style
DoyeonKim Do-yeonKorean–Ex-child actress, model, SOPA student
RoahKim Ha-jeongKoreanMaknaeYoungest, gugak artist, model

With their official debut just around the corner, KIIRAS is poised to capture the hearts of fans both in Korea and around the world. Their blend of talent, diversity, and top-tier production makes them one of the most exciting rookie groups to watch this year.

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