Photo Credits: W Korea Chanel SM Entertainment

In the November 2025 digital issue of W Korea, aespa’s Karina emerges as the radiant new face of Chanel Beauty, unveiling a captivating pictorial that redefines the brand’s timeless theme of “natural beauty.” As Chanel Beauty’s latest ambassador, Karina infuses this classic motif with her unique blend of effortless confidence and serene maturity, creating a visual narrative that transcends conventional glamour and embraces refined simplicity.

The Chanel x W Korea collaboration showcases Karina in multiple evocative frames, each designed to highlight her calm demeanor and sophisticated aura. The styling reflects a poetic minimalism: fluid silhouettes in soft, neutral palettes that echo the natural lightness and purity associated with Chanel’s beauty ethos. This understated wardrobe choice harmonizes perfectly with the shoot’s gentle lighting and clean backgrounds, underscoring Karina’s poised presence as both fresh and timeless. The interplay of shadow and subtle color adds depth, inviting viewers to appreciate the nuanced beauty of restraint.

Karina’s hair and makeup are meticulously crafted to emphasize her inherent radiance. The makeup artist employed Chanel’s Les Beiges Healthy Glow Gel Touch Cushion Foundation, enhancing her flawless skin with a natural, dewy finish that feels luminous yet unforced. Complementing this, the Rouge Coco Baume Shine lends a delicate wash of color and hydration to her lips, reinforcing the editorial’s message of wholesome, effortless beauty. Hair styling leans toward soft waves and natural textures, maintaining an organic flow that complements her serene expressions and elevates the authenticity of the shoot.

Behind the scenes, this pictorial marks a significant milestone for Karina and Chanel Beauty’s ongoing partnership. Announced in mid-November 2025, Karina’s appointment as a global ambassador symbolizes her rising influence in the luxury beauty sphere. Chanel praises her ability to interpret their “natural beauty” philosophy with grace and originality, a testament to her growing stature in fashion and entertainment. The collaboration promises a series of creative campaigns that will continue to explore new dimensions of beauty through Karina’s captivating lens.

Through this W Korea feature, Karina not only cements her role as a Chanel muse but also embodies a contemporary vision of elegance that resonates with today’s discerning audience. The pictorial’s aesthetic—rooted in simplicity, sophistication, and authenticity—signals a refreshing pivot in beauty storytelling, where less truly becomes more, and natural allure reigns supreme.

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