Photo Credits: GQ Korea ONE Hundred Entertainment
Lee Juyeon’s digital cover for GQ Korea’s January 2025 “Men of the Year” issue is a masterclass in blending K-pop magnetism with high-fashion audacity. Shot in collaboration with Balenciaga, the pictorial positions Juyeon as a leading figure in the new wave of global style, where sporty silhouettes meet avant-garde luxury. The shoot, photographed by Bang Kyuhyeong, captures Juyeon’s effortless charisma against a backdrop that marries modern minimalism with a touch of athletic drama.
The Pictorial: Style and Backstory
The GQ Korea feature highlights Juyeon’s rise not just as a performer but as a fashion icon in his own right. Wearing pieces from Balenciaga’s football series, Juyeon embodies a dynamic fusion of sportswear and couture, reflecting the brand’s recent focus on merging athletic inspiration with high-fashion detailing. The editorial’s backstory is one of deliberate curation—Juyeon’s selection as “Man of the Year” is a nod to his influence across music, fashion, and youth culture, cementing his status as a multi-dimensional artist.
Styling, Hair, and Makeup: A Look-by-Look Breakdown
- Look 1: Balenciaga Football Series
Juyeon wears Balenciaga’s football-inspired outerwear, characterized by bold branding, exaggerated silhouettes, and a mix of technical fabrics. The styling is both sleek and rebellious, with layered textures and oversized fits that emphasize movement and attitude. - Hair: Juyeon’s hair is styled in a modern, slightly tousled cut, reflecting a relaxed yet polished aesthetic.
- Makeup: Minimal and natural, with a focus on skin clarity and subtle definition, allowing his features to stand out against the strong lines of the clothing.
- Look 2: Monochrome Suit
A sharp, monochrome Balenciaga suit anchors this look, with clean lines and architectural tailoring. The styling is refined, emphasizing Juyeon’s poised stature and sophisticated air. - Hair: Sleek and slightly slicked back, adding a touch of classic elegance.
- Makeup: A soft contour and light highlight accentuate facial structure, with a natural lip for understated impact.















FASHION EDITOR Park Na Na
FEATURE EDITOR Kim Eun Hee
PHOTOGRAPHER Bang Kyu Hyeong @q___you
STYLIST Jung Fwan Wook @fanuck
HAIR Kwon Do Yeon @i_m.kd
MAKE-UP Jung Bo Young at Glosss @glosss_bobo
NAIL Kim Sun Kyung @stylenailshop
ASSISTANT Lee Yu Bin, Jun High
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