Photo Credit: Photographer and Music Video Director Cho Giseok

BLACKPINK’s Jennie has surprised fans with a stunning new music video for “ZEN”, a track from her upcoming debut solo album ‘Ruby’.

The surprise release has captivated fans with its experimental visuals and unique artistic direction by photographer and director Cho Giseok.

The music video has sparked enthusiastic reactions across social media, with fans praising its innovative style and Jennie’s performance. Reddit users in the K-pop community were particularly impressed, with comments highlighting the video’s stunning aesthetics.

One fan noted that the visuals were “absolutely stunning” and reminiscent of XG’s “HOWLING”, while another described the track as a “powerful amplification of a mantra”.

Some fans were initially uncertain about the track, with one user admitting it took them “halfway through” to appreciate the song’s unique sound.

The music video’s experimental style and Jennie’s captivating presence seemed to win over even skeptical viewers, with many praising the production quality and visual creativity. The music video for “ZEN” serves as a tantalizing preview of Jennie’s upcoming album ‘Ruby’, set to be released on March 7, 2025.

With 15 tracks and featuring collaborations with artists like Dua Lipa and Childish Gambino, the album promises to be a significant milestone in Jennie’s solo career after her departure from YG Entertainment.

BLACKPINK’s Jennie is also set to embark on an intimate concert series titled “The Ruby Experience” to celebrate the release of her debut solo album, “Ruby.”

This event, while not a full-fledged tour, will feature three exclusive shows in three major cities. The concert series will kick off on March 6, 2025, at the Peacock Theater in Los Angeles, just one day before the global release of “Ruby.”

Jennie will then perform at Radio City Music Hall in New York on March 10, before concluding the experience at the Inspire Arena in Seoul on March 15.  These venues, known for their more intimate settings, promise to offer fans a unique and personal encounter with the K-pop star.

Jennie has described “The Ruby Experience” as “INTENSE AND INTIMATE,” reflecting her desire to connect closely with her audience.  The choice of smaller venues, while potentially leading to a competitive ticketing process, is expected to create a more immersive atmosphere for attendees. 

This series of shows will also serve as an opportunity for Jennie to refine her solo performance skills before her anticipated appearance at the Coachella Valley Music and Arts Festival in April. Tickets for “The Ruby Experience” are in high demand, with presales for the U.S. shows beginning on January 29 and general sales on January 31.

For the Seoul show, presales start on February 5, with general sales following on February 6. Adding a philanthropic element to the event, a portion of the proceeds from the U.S. shows will be donated to support recovery efforts and firefighters following the recent wildfires in Los Angeles

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