Photo Credits: Dashing Diva. Starship Entertainment

IVE’s Wonyoung has been officially named the new model for the global self-nail brand Dashing Diva, adding another high-profile endorsement to her impressive portfolio. The announcement, made on May 12, was accompanied by a series of striking campaign photos and a video that quickly captivated fans worldwide. In the campaign, Wonyoung effortlessly showcases a spectrum of styles, embodying both sweetness and chic sophistication-qualities that have become her signature as a leading K-pop idol.

Dashing Diva explained that Wonyoung was selected for her confident and positive energy, which aligns perfectly with the brand’s philosophy of empowering self-expression through nail art. The company expressed high expectations for the collaboration, noting that Wonyoung’s versatile charm is set to elevate their brand identity and bring fresh excitement to their signature nail designs. Fans can look forward to exclusive content and new product experiences featuring Wonyoung across Dashing Diva’s online and retail channels.

This new ambassadorship places Wonyoung alongside previous Dashing Diva icons like Suzy and Jennie, highlighting her growing influence in the beauty and fashion industries.  The campaign has already generated enthusiastic responses, with global fans praising Wonyoung’s ability to embody the “That Girl” image and adapt seamlessly to various concepts.

Meanwhile, Wonyoung and her group IVE continue to make headlines with their recent and upcoming activities. IVE recently wrapped up their successful “2025 Ive Fan Concert Ive Scout in Japan” tour, which included a major performance at Yokohama’s K Arena.  Looking ahead, IVE is expected to participate in several major K-pop events throughout 2025, including prominent festivals and televised music shows. Notably, Wonyoung is also set to appear as an MC at the 2025 KBS Song Festival, further cementing her status as a multifaceted entertainer.

With her latest role as Dashing Diva’s ambassador and a packed schedule of performances and appearances, Wonyoung’s star continues to rise-much to the delight of IVE’s dedicated fanbase and the broader K-pop community.

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