Photo Credits: JYP Entertainment

ITZY’s latest release, “Girls Will Be Girls,” marks a powerful milestone as the group celebrates their seventh year together under JYP Entertainment. The music video, shot in Georgia, presents a striking post-apocalyptic narrative where the members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—appear as fierce survivors battling monstrous creatures symbolizing societal scrutiny and prejudice. Their torn clothes and battle scars visually echo the struggles faced not only by the characters in the video but also metaphorically reflect the challenges of staying true to oneself in a harsh world.

The song itself is a dynamic dance-pop track characterized by a relentless beat and an infectious hook that lingers with listeners. Its lyrics emphasize unbreakable bonds among the members, with a central message that no matter what obstacles come their way, the strength of their sisterhood allows them to overcome anything. This theme resonates deeply with the group’s evolution, shifting from their earlier focus on self-love to highlighting the power of collective resilience and friendship.

In interviews, ITZY members have expressed that the song and video symbolize their journey as a group, where they can be their authentic selves without pretense, even as they mature and face industry pressures. Ryujin described the group as a shelter where she can remain a kid at heart, while Yuna spoke about the members motivating each other toward shared goals. The video’s imagery of restoring a heartbeat metaphorically represents reconnecting with their true selves and reclaiming their place in the music industry after years of ups and downs.

“Girls Will Be Girls” is not just a celebration of girlhood but also a statement of intention, showcasing ITZY’s unwavering bond and artistic growth as they navigate the complexities of fame and personal identity together. The release solidifies their message that strength comes from unity and authenticity, a testament to their enduring presence in the K-pop scene.

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