Photo Credits: iNKODE

SAY MY NAME’s &Our Vibe: A New Chapter in Cinematic Pop-Fashion Storytelling

SAY MY NAME returns with their highly anticipated 3rd EP “&Our Vibe,” a vibrant capsule of youthful energy and modern gloss that blends the subtle nostalgia of retro aesthetics with a fresh, futuristic twist. The concept photos released ahead of the December 29 drop set an evocative tone, inviting fans into a dreamy, otherworldly world peppered with playful hints of late-night party culture and intimate friendship moments. The visuals channel a cinematic narrative reminiscent of a youth diary infused with kitsch and surrealism, balancing casual cool with high-con temporary polish.

Visual and Style Narrative

The pictorials portray SAY MY NAME members as both approachable and aspirational icons, caught in moments that feel diary-like yet styled with meticulous fashion-forward details. The photos use a palette that flirts with soft pastels, bold neon accents, and textured layering, evoking a vibe that is simultaneously warm and electrifying. Props and backgrounds that nod to nocturnal gatherings—like cozy rooms with eclectic decor, flashes of cosmic motifs, and diary-style handwritten notes—anchor the concept firmly in the realm of “Our Vibe,” a celebration of shared secrets and late-night dreams.

A subtle extraterrestrial hint threads through the shoot, teasing a quirky twist on friendship narratives; it’s an imaginative exploration of connection beyond the ordinary, captured with editorial precision that would fit seamlessly within Vogue’s visionary approach to storytelling through fashion photography. The choice of lighting and slight film grain textures contribute to a tangible nostalgic warmth, enhanced by the ultra-modern silhouettes and styling.

Member Styling, Hair, and Makeup

Each SAY MY NAME member’s styling reflects a blend of laid-back cool and polished edge. Key themes include oversized and layered pieces, juxtaposed with sharp tailoring and delicate accessories:

  • Hitomi opts for soft, fluttery fabrics contrasted with structured outerwear. Her makeup is fresh with a dewy glow, subtle blush tones, and glossy lips, while her hair is styled in effortless waves that frame her face naturally.
  • Mei delivers a punchy look featuring neon accents and graphic prints, embodying the energetic pulse of the EP. Her eye makeup pops with dynamic liner shapes and shimmering highlights, complemented by sleek, straight hair parted sharply for a futuristic charge.
  • Seungjoon channels relaxed sophistication with muted tones and layered textures, accessorized with minimalistic jewelry. His hair is tousled with a natural matte finish, and makeup maintains a clean, slightly bronzed look enhancing his features without overpowering.
  • Dohee
    Dohee’s look leans into a chic, soft-rebel narrative: think slouchy knits or oversized zip-up layers paired with slimmer bottoms, creating a relaxed but intentional silhouette. Her hair reads effortless yet styled—slightly tousled, with gentle volume that frames her face and softens the overall mood, while makeup focuses on clear skin, a blurred lip, and a subtly defined eye that keeps the emphasis on gaze rather than color.
  • Kanny
    Kanny embodies the “statement piece” energy of the concept, often grounded in a bolder element: a vivid color pop, a playful print, or a standout accessory that instantly anchors the frame. Her hair is likely kept sleek or minimally waved to counterbalance the louder styling choices, while makeup leans bright around the eyes—shimmer on the lids or a precise liner look—paired with a clean, almost glassy complexion for that editorial-ready finish.
  • Junhwi
    Junhwi’s styling reads as quietly charismatic, with a focus on refined casuals—layered shirts, soft tailoring, and tonal coordination that photographs beautifully from every angle. Hair is styled in a softly textured way, with lifted roots and piece-y ends that feel natural but camera-aware, and the makeup keeps to neutral tones with subtle contouring, adding depth under studio lighting without overshadowing the clothing story.

This meticulous attention to hair and makeup enhances the narrative of youthful vibrancy and introspective cool that SAY MY NAME encapsulates, providing each member with a distinct yet cohesive visual identity.

Editors note: More members stylings to follow. We will update this article very soon

The Backstory

While the group keeps the overall concept under wraps, hints from teasers and fan speculation suggest a storyline revolving around friendship, inner worlds, and the magic woven through shared experiences. The thematic elements—team UFO, guest list, and girl’s night playlists—add layers of playful mystery, setting a fresh precedent for how K-pop acts blend storytelling with fashion editorial finesse.

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