In a dazzling display of artistic vision, the rising K-pop sensation Hi-Fi Un!corn has set hearts aflutter with the release of their concept photos for their highly anticipated major first single, “Beat it Beat it.” The Sky version of these photos, unveiled on February 23, 2025, showcases the five-member band against a backdrop of celestial beauty, hinting at the soaring melodies and uplifting rhythms fans can expect from their upcoming release.

Hi-Fi Un!corn, a vibrant Korean-Japanese boy group that debuted in June 2023, has been steadily climbing the ranks of the music industry since their formation through the audition program “THE IDOL BAND: BOY’S BATTLE”. The group’s unique blend of talent, combining the raw energy of rock with the polished appeal of K-pop, has garnered them a dedicated fanbase and critical acclaim in both South Korea and Japan.

The concept photos for “Beat it Beat it” mark a significant milestone for Hi-Fi Un!corn, as this single represents their first major release since partnering with Sony Music Labels, a move that signals the industry’s recognition of their potential to become a global phenomenon. The ethereal imagery of the Sky version concept photos aligns perfectly with the band’s aspirations to deliver high-quality music and become a “unicorn of our time”.

As anticipation builds for the release of “Beat it Beat it,” fans are eagerly dissecting every detail of the concept photos, from the members’ styling to the symbolic use of sky imagery. The band’s previous achievements, including their debut album “FANTASIA” and successful live performances, have set a high bar for this new single.  With their talent for electrifying performances and unique sound, Hi-Fi Un!corn is poised to captivate audiences worldwide with “Beat it Beat it.”

NamePositionBirth YearNationality
HYUNYULLeader, Guitarist2000Korean
KIYOONBassist2000Korean
TAEMINVocalist2001Korean
SHUTOVocalist2003Japanese
MINDrummer, Youngest Member2005Korean

As Hi-Fi Un!corn continues to evolve and push boundaries in the music industry, “Beat it Beat it” promises to be a testament to their growth and artistic vision. With their sky-high ambitions and grounded talent, this rising band is set to make waves in the K-pop scene and beyond.

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