From Star to CEO: Jessi's Exciting Venture with UNNI Co. - Kpoppie

K-pop sensation Jessi has embarked on an exciting new chapter in her career, launching her own independent label UNNI under DOD Entertainment. This bold move comes after signing a management contract with DOD, a comprehensive agency known for housing notable artists like four BTOB members, MOMOLAND’s Nancy, and former NMIXX member Jinni.

UNNI, which means “older sister” in Korean, is a fitting name for Jessi’s label, reflecting her influential status in the industry. Through UNNI, Jessi aims to continue her unique music style while expanding her solo activities. DOD Entertainment has expressed full support for Jessi’s versatile talents and charisma, promising to help her showcase her abilities across various fields.

To celebrate this new beginning, UNNI released a set of striking profile photos featuring Jessi. The images showcase her unconventional style and bold personality, which have become her trademark in the K-pop world. However, some fans have noted that the photos appear heavily edited, with the first image drawing comparisons to SM Entertainment’s signature styling.

Jessi’s journey in K-pop has been nothing short of remarkable. Born in New York, she moved to South Korea at 15 to pursue her passion for music. Since her debut in 2005, she has been part of various projects, including the hip-hop group Uptown and the trio Lucky J. Her breakthrough came with her participation in “Unpretty Rapstar” in 2015, which catapulted her to mainstream success.

Known for hits like “Nunu Nana,” “What Type of X,” and “Zoom,” Jessi has consistently pushed boundaries in the K-pop industry. Her unique blend of rap skills, powerful vocals, and charismatic stage presence has earned her a dedicated fanbase.

As Jessi steps into this new role as both artist and label owner, fans are eagerly anticipating her future projects. With UNNI Co., Jessi is poised to continue breaking norms and setting trends in the ever-evolving world of K-pop

What are the future plans for artists under Jessi’s new label UNNI

Artist Development and Creative Freedom

Jessi established UNNI as an independent label to allow for more creative freedom and to align with her own musical tendencies.

This suggests that:

Artists signed to UNNI will likely have significant input into their music and artistic direction
The label may focus on developing artists with unique styles similar to Jessi’s unconventional approach

Collaboration with DOD Entertainment

UNNI is operating under a management contract with DOD Entertainment, which will provide support for Jessi’s activities. This partnership indicates:

Artists may benefit from DOD’s industry connections and resources
There could be collaboration opportunities with other DOD artists like BTOB members and former NMIXX member Jinni

Expanding Beyond Music

DOD Entertainment has stated they will support Jessi “in various fields as well as music”. This implies UNNI artists may:

Pursue activities in areas like variety shows, acting, or brand partnerships
Have opportunities to showcase diverse talents beyond just music performance

Focus on Solo Activities

Jessi aims to continue her unique music style while expanding her solo activities through UNNI. This suggests the label may:
Prioritize developing strong individual artist brands
Focus more on solo artists rather than groups, at least initially

While specific details about future signings or debut plans haven’t been announced, UNNI seems positioned to nurture artists with distinctive styles and multi-faceted careers under Jessi’s experienced guidance.