EXO’s Baekhyun has made a spectacular return to the music scene after a three-and-a-half-year hiatus, releasing his highly anticipated fourth mini-album, Hello, World! on September 6, 2024. This marks his first solo project since 2021’s Bambi, and fans couldn’t be more excited.

The lead single, “Pineapple Slice,” showcases Baekhyun’s signature R&B style, infused with a fresh synthwave sound. Critics have praised the track for its groovy bassline and Baekhyun’s captivating vocals, which effortlessly blend sensuality with upbeat energy. The music video features Baekhyun in a charismatic vampire role, using his charm to captivate a love interest amid vibrant party scenes, highlighting his dynamic performance skills and stage presence.

In an impressive feat, Hello, World! shattered Baekhyun’s personal first-week sales record in just one day, selling over 893,000 copies and topping iTunes charts in 33 regions, including major markets like Brazil and India. This remarkable achievement underscores Baekhyun’s strong connection with fans and his ability to draw attention even after a significant break.

Fans have taken to social media to celebrate Baekhyun’s return, expressing their excitement and support. His comeback not only marks a new chapter in his career, especially after establishing his own agency, but also reaffirms his status as a leading figure in the K-pop industry. With the album still gaining momentum, it will be thrilling to see how far Baekhyun’s latest work will go in terms of sales and chart performance in the coming days.

As Baekhyun steps back into the spotlight, fans are eager to embrace the music and the artistry he brings in Hello, World! and “Pineapple Slice.”

백현 (BAEKHYUN) ‘Pineapple Slice’ MV

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