Photo Credits: AHC Beauty – SM Entertainment –

aespa’s Winter, the K-pop siren with porcelain poise, steps into the spotlight as AHC’s newest ambassador for their Pro-Shot line, a skincare arsenal promising peptide-powered radiance and collagen revival. Captured in a pro-shot pictorial dated January 6, 2026, this winter campaign transforms the idol into a vision of luminous, dewy perfection, blending high-glamour minimalism with subtle futurism. Unveiled via Instagram and AHC’s official channels, the series channels Vogue’s signature editorial intimacy—crisp close-ups that dissect flawless complexions while hinting at a backstory of relentless innovation from the Korean beauty powerhouse.​

Pictorial Essence

The shoot unfolds across a trio of frames, each a masterclass in restrained opulence. Sourced from AHC’s Naver brand story and product pages, the images spotlight Winter against minimalist backdrops—soft gradients of pearl white and icy mist that evoke a frozen atelier. Pro-shot precision dominates: macro lenses capture the interplay of light on skin, with Pro-Shot serum and eye cream vials artfully integrated, not as props but as extensions of her aura. One standout frame positions Winter in profile, her gaze piercing through a haze of diffused glow, the product’s French red algae essence mirrored in subtle oceanic undertones. Backstory whispers of AHC’s evolution from prestige lab formulas—1% peptide complexes for 2.7x collagen boost—to celebrity endorsements that catapulted the brand into global orbit, now crowned by Winter’s ethereal ambassadorship.​

Look-by-Look Styling Breakdown

Winter’s styling distills winter’s chill into high-fashion warmth, with each look calibrated for Pro-Shot synergy.

Look 1: The Luminary Gaze
Sleek, jet-black hair falls in a glossy lob, parted razor-sharp to one side, with subtle root-smudging for depth—hair untouched by product, letting natural shine mimic serum hydration. Makeup favors a “glass skin” revolution: bare-faced base with peptide-infused highlighter on high planes, elongated cat-eye liner in metallic silver, and nude lips glossed to mirror-like sheen. She wears a cream cashmere turtleneck, unadorned, collar framing the jaw like a sculpted pedestal.​

Look 2: Frosted Allure
Hair evolves into loose waves, tousled with sea-salt texture for effortless volume, ends kissed by frost-blue tips that nod to AHC’s algae actives. Eyes smolder under smoky taupe shadow, brows arched precisely, cheeks flushed with cream blush blending into dewy contour. Full lips take center stage in rose-tinted gloss, evoking plump, post-serum vitality. Styling shifts to a sheer white blouse, unbuttoned strategically, layered over silken camisole for veiled sensuality.​

Look 3: Celestial Veil
A high chignon, slicked and coiled like a swan’s neck, exposes the nape for eye cream application cues. Makeup peaks in no-makeup mastery: flawless canvas with iridescent shadow on lids, mascara-clumped lashes for doe-eyed drama, and a single beauty mark enhanced via liner. Lips remain balmy pink, hydrated to the hilt. The ensemble? A minimalist slip dress in arctic silk, draped asymmetrically to sculpt the form.​

Brand Backstory and Cultural Pulse

AHC’s Pro-Shot saga traces to Seoul’s cutting-edge labs, where scientists engineered serums to “re-surface and re-texturize,” targeting sagging skin and wrinkles with adenosine and algae. Winter’s casting feels predestined—her aespa persona, all digital divinity meets human fragility, aligns with the brand’s “juvenation” ethos. This pictorial, dropping amid 2026’s clean-girl beauty boom, positions her as the ultimate canvas: post-comeback glow from aespa’s latest era, now bottled for fans. It’s endorsement as art, where K-beauty meets editorial fantasy, proving idols like Winter don’t just endorse—they embody.

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