Photo Credits: Fashion Hankook PI Corporation

MET.U’s Lea doesn’t just wear color in Fashion Hankook’s December 2025 ‘Treats of Color’ preview—she devours it, turns it over on her tongue, and serves it back as a high-gloss, K-pop–meets-beauty editorial fantasy.”​

Treats of Color concept

“Treats of Color” is introduced as Fashion Hankook Vol.11’s first full-scale beauty editorial, positioned as a year-end “color feast” that translates winter sweetness into saturated makeup and playful styling. Built around the idea of vivid shades wrapping the face like confectionery, the shoot uses Lea’s fresh, global-idol image to embody an energetic, pop-leaning vision of K-beauty at the close of 2025.​

The story presents color not as an accent but as the main narrative, with each cut designed to feel like opening a different candy box—graphic pigments, glossy textures, and slightly exaggerated gestures that maintain editorial sophistication. Lea’s clear features and understated yet expressive facial acting make her an ideal canvas for this experimental approach, anchoring bold looks in approachability.​

Visual direction and team

Shot as a digital pictorial by photographer Philip Park, the imagery focuses on crisp, close framing and sharp lighting that amplify both skin texture and color pay-off. The compositions tend to keep backgrounds clean so that the chromatic play in Lea’s makeup and styling reads as the central design element of each image.​

The production credits highlight a tightly curated team: hair and makeup lean into vivid tones like pink, yellow, and blue, while stylist Son Jung-wan (noted in the credits) and collaborators build looks that echo those shades in fabrics and accessories. The overall direction is to create a “fun winter” mood—less cozy, more electric—aligning Lea’s rising global idol status with a bolder, editorial side of K-pop beauty.​

Look-by-look styling, hair and makeup

While only teaser cuts are public so far, the preview and description outline several distinct chromatic looks that can be read as mini “courses” in this color banquet.​

  • Look 1 – Pink confection:
    Lea holds a cream-colored cake prop, staring directly into the camera, her pose suggesting the start of a party rather than a quiet dessert. Her makeup centers on vivid pink blush and matching lips, with a soft yet noticeable wash over the cheeks that connects to glossy, candy-like lips; hair is kept relatively simple—smooth and slightly volumized—so the blush-driven structure remains the hero.​
  • Look 2 – Yellow citrus pop:
    A yellow story introduces a sharper, more graphic energy, echoing citrus candy or lemon drops. Eyes are likely framed with a swipe of yellow or golden shimmer, paired with a clean, bright base and neutral lips so the eye color reads as a statement graphic; hair is lightly styled, perhaps tucked behind the ears or kept straight, creating a line that matches the crispness of the pigment.​
  • Look 3 – Electric blue treat:
    The blue look taps into K-pop’s love for cool-toned drama, pushing Lea closer to a stage-ready persona. Expect intensified eyeliner or blue shadow—possibly extending beyond the natural eye line—balanced with a glassy complexion and minimal cheek color; hair may shift into a sleeker, more directional silhouette to underline the futuristic, night-out feel.​
  • Look 4 – Vivid multi-color mix:
    One of the key frames is described as a harmony of vivid pink, yellow, and blue, suggesting a multi-color beauty look that layers pigments rather than strictly separating them by cut. Here the styling introduces more playful details—color-saturated garments, textured knits, or glossy accessories that pull the palette from the face into the full frame—while Lea’s expressions pivot from sweet to mischievous, reinforcing the “treats” narrative.​
  • Look 5 – Soft winter finale:
    As a year-end editorial, the final look hints at a more romantic, slightly softened take on color, retaining saturation but blurring edges to resemble frosting rather than candy shell. The hair may loosen into softer waves or a more natural finish, with lips kept plush and eyes subtly defined, closing the story on a note that feels wearable yet still editorial.​

Lea’s image and backstory in the shoot

Lea appears here as the designated “next-generation global rookie,” leveraging the momentum of I.MET.U’s debut and the group’s growing international fandom. Her selection as the face of Fashion Hankook’s first official beauty editorial signals both commercial faith in her appeal and a desire to expand the magazine’s scope from fashion and lifestyle into more concept-driven beauty narratives.​

The editorial positions her between idol and muse: her clear skin, defined features, and quick-shifting micro-expressions mirror the versatility needed for both music stages and fashion imagery. In “Treats of Color,” Lea becomes a bridge between K-pop performance energy and high-beauty storytelling—less a passive model, more a character moving through different color moods.

Artist #LEA#리아@leanavvab

Director Jinny Jeongmin Seo 서정민. @jinny_jm_seo
Editor Min Young Kim 김민영 @editor_ming
Photographer Philip Park 필립 박 @thephilippark , @frontrow.std
Stylist Youngseong Lee 이영성 (A.K.A KOGO) @6uxs.o@stylist_kogo

HMU Jooyeon Kim 김주연 @jenny_2kim Fashion
Son Jung Wan @sonjungwan ,
BMUET(TE) @bmuette ,
Chambriller@chambriller_official, LUCIE-RYU @lucie_ryu_

dorecreativecrew @dorecreativecrew
PiCORPORATION @picorporation_

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