Photo Credits: Billboard JYP Entertainment

GIRLSET, the emergent JYP Entertainment girl group, graces the cover of Billboard’s November 15, 2025 issue with an electrifying pictorial that marks a pivotal moment in their career. Shot on October 15, 2025, at The Kookaburra Lounge in Los Angeles, the photoshoot captures the dynamic essence of the four members—Lexi, Camila, Savanna, and Kendall—each embodying a distinct yet cohesive aesthetic that melds fierce confidence with urban chic sensibility.

The editorial analysis reveals a thoughtful styling approach that mirrors GIRLSET’s musical evolution and fresh attitude, following their rebrand from VCHA and their recent music release “Little Miss.” Each look in the pictorial channels a different facet of GIRLSET’s identity through meticulously curated wardrobe, hair, and makeup.

Lexi’s styling is characterized by sharp, tailored pieces with a modern edge, complemented by sleek hair pulled back to accentuate her poised features and a makeup palette emphasizing bold brows and luminous skin that conveys strength and clarity. Camila contrasts with a playful yet sophisticated vibe, donned in textured layers and vibrant accessories. Her hair is styled in loose waves, creating movement that reflects her vibrant personality, while makeup features a soft smoky eye with a pop of muted coral lips.

Savanna embodies street-style glamour, sporting edgy oversized jackets and metallic accents. Her hair, styled in high-volume curls, pairs perfectly with dramatic eye makeup and a nude lip, balancing intensity with approachability. Kendall offers an elegant yet rebellious look with monochrome layering and statement jewelry. Her straight, glossy hair and a graphic eyeliner complete the ensemble, reinforcing the group’s message of empowerment and authenticity.

The backstory of this pictorial is deeply intertwined with GIRLSET’s journey of reinvention and resilience. Emerging as a strong contender in the global K-pop scene, this shoot not only celebrates their artistic growth but also their commitment to breaking boundaries in music and style. Billboard’s feature serves as both a visual manifesto and a narrative stepping stone, heralding GIRLSET’s ambitious trajectory in the industry.

This vibrant and insightful editorial aligns perfectly with Billboard’s tradition of spotlighting boundary-pushing artists who shape the cultural zeitgeist while inspiring a new generation of fans worldwide.

Check Out The Billboard Article @ Billboard
Tags