NEWBEAT’s Allure Korea pictorial and their growing popularity highlight their rising status in the K-pop scene

Photo Credits: Allure Korea Beat Interactive

NEWBEAT is featured in the July 2025 issue of Allure Korea, drawing attention for their bold and energetic concept. According to Allure Korea’s official Instagram, the group appeared in the pictorial with a striking visual motif, including horn accessories, which became a talking point among fans and media. The feature highlights the group’s unique charm and the vibrant energy of all seven members, emphasizing their distinct personalities and group synergy, making it a standout pictorial for the summer season.

The pictorial is being praised for capturing the “7 colors, 7 charms” of the members, further cementing their reputation as one of the most promising new boy groups in K-pop.

Group and Member Information

Group Overview

Group Name: NEWBEAT (뉴비트), also abbreviated as NBT
Former Names: HinLOVE (하이앤러브), HIGH&LOW (하이앤로)
Company: BEAT Interactive
Debut Date: March 24, 2025
Debut Album: RAW AND RAD
Pre-release Tracks: “JeLLo” (March 5, 2025), “Hiccups” (March 12, 2025)
Official Social Media:
- Instagram: @newbeat.beat / @newbeat.official
- X (Twitter): @newbeat__official / @official_nubeat (old account)
Notable Pre-debut Activities:
- Performed as dancers for A.C.E’s music video “My Girl”
- Participated in A.C.E’s Rewind Us tour in the US as HinLOVE
- Street tour “High & Low Donuts” (July–August 2024)
- Dancers for A.C.E at KCON LA.

Debut and Concept

NEWBEAT is distinguished by their bold debut strategy, releasing a full-length album at debut, and their energetic, old-school inspired sound. Their music and visuals emphasize individuality, teamwork, and a vibrant, youthful image. The group’s logo features a geometric pattern that integrates the name “NEWBEAT,” reflecting their dynamic and modern approach.

Members

Name	Korean Name	Position/Background	Notable Facts
Park Minseok	박민석	Leader, Vocalist (ex-Boys Planet)	Known for charisma and leadership
Hong Minsung	홍민성	Vocalist	Strong vocals, energetic presence
Jeon Yeoyeojeong	전여여정	Rapper, Dancer (ex-TO1)	Former TO1 member, skilled dancer
Choi Seohyun	최서현	Vocalist	Sweet tone, versatile performer
Kim Taeyang	김태양	Rapper	Distinct rap style, creative input
Jo Yunhu	조윤후	Vocalist	Youthful energy, bright stage persona
Kim Riwoo	김리우	Maknae, Vocalist	Youngest, fresh appeal

Additional Member Details

Park Minseok: Gained attention as a contestant on Boys Planet, recognized for his stage charisma and leadership qualities.
Jeon Yeoyeojeong: Previously a member of TO1, brings experience and strong dance skills.
Pre-debut Activities: Several members participated as backup dancers for A.C.E and in busking/street performances in the US and Mexico, showcasing their performance skills before debut.

Recent Activities

Allure Korea July 2025 Pictorial: NEWBEAT appeared with a bold, horn-accessory concept, drawing attention for their visuals and group synergy.
Media Features: The group has participated in interviews discussing their debut journey, creative process, and individual personalities, helping to build a strong fanbase.
Future Plans: Hints at further promotions and potential international performances, including in the US.